Out Of Home
Pattison Outdoor adds Kamloops Airport to its portfolio
The out-of-home company strengthens its footing in Western Canada
Spotted! Spider-Man takes over Yonge-Dundas Square
The activation begins a larger five-week media campaign to promote the film’s digital and physical release.
Spotted! Australia welcomes Canadian tourists back
OOH video projections on buildings in Toronto and Vancouver are part of a larger campaign to inspire Canadians to take a vacation down under.
Hivestack and MediaMath integrate their DOOH platforms
The partnership aims to bring global scale and single-platform access to OOH advertisers.
Lowe’s Canada turns OOH into a recruitment tool
Home renovation fails are turned into sculptures with QR codes that allow people to directly apply for open positions.
ICYMI: Stingray taps Leger to measure audio OOH
Plus, Teads extends its partnership with publisher Future into Canada.
Metrolinx still seeking sponsors for GO station naming rights
The company looks to new revenue opportunities while it recovers from the effects of the pandemic.
Broadsign introduces DOOH optimization engine
The feature analyzes a network’s inventory and checks for availability before reallocating ads to different slots.
Publicis Media makes its pro bono program for local businesses annual
Conceived during the pandemic, the agency plans to support 10 local businesses with OOH campaigns.
TurboTax is leaning into TikTok to reach young filers
The Intuit tax brand is also using contextual ads in OOH and TV as part of a number of changes to the strategy for this year’s tax season.
TikTok partners with NHL on exclusive content deal
Folding more music, fashion and entertainment into already popular hockey content is a key component of the partnership.
Vistar gives its DSP a full view of the DOOH marketplace
The “6.0” version of the platform also comes with enhancements to its budgeting and bid control abilities.
Lamar and Astral join the World Out of Home Organization
The industry association’s recent membership boost aims to help its position on the path to post-pandemic recovery.
INEO makes in-store screens available programmatically
A partnership with Vistar aligns with the company’s goals both in Canada and the U.S.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
