Out Of Home
Breaking down Canada’s drive-to-store ad spend
Nicolas Rieul of S4M says advertisers might be putting too much spend behind “pushy” ads.
Spotted! McDonald’s a-door-able activation
The QSR used an OOH ad to trigger a $5 off coupon on Snapchat.
Spotted! Lush takes a firm stand on shark finning
Lush’s Vancouver HQ was like a scene straight out of Jaws – but it was scary for a different reason.
FrontRunner brings Amanda Dorenberg into the c-suite
Reporting to COO Janet Weiss, Dorenberg plans to onboard data top develop analytics platform.
Spotted! Casper turns the lights down low
The sleep company is doing its best to tackle light pollution head-on with a creative new OOH campaign.
Spotted! Danone declares a revolution
Like the invention of the wheel or landing on the moon, Danone’s new 100% natural yogurt is a game changer, bursting across Dundas Square.
Captivate inks new deal with Cadillac Fairview
The deal will see Captivate’s new multipurpose screens installed throughout CF’s building network.
Adapt Media makes a large format play in Toronto
The strategic location of Yonge and Gerrard will allow heavy foot traffic, but a “greater share of voice,” says Jamie Thompson.
Kinetic launches Canadian outpost
Kevin McDonald and Riina Clydesdale are heading up the WPP out-of-home-focused shop.
Novus taps digital leaders to revitalize
Anton Vassiliev will serve as managing director, strategy and media investments while Mike Rusk focuses on programmatic and Hailey Ben-Izhak makes a return to the industry.
Spotted! KitchenAid mixes and matches with the CN Tower
To highlight the many colours of the iconic mixer, a high-tech campaign used real-time camera technology to change colours along with the tower.
ICYMI: Facebook updates ad policies, FEPE International rebrands
Plus, Stingray Radio Inc. enters the Welland radio market with the purchase of Giant FM and Country 89.
Broadsign acquires Campsite
The OOH marketing platform says the move will streamline programmatic solutions and provide buyers with more inventory.
Media sets a record for Cineplex in Q1
Theatre attendance was down, but the exhibition company still saw a slight lift in revenue from pre-show ads.
Randy Otto honoured abroad
The Pattison Outdoor president on why the OOH industry is so healthy, and what it needs to do to stay ahead.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
