Social
Spotted! Meta uses AR to recognize Orange Shirt Day
The company is partnering with the Orange Shirt Society on the National Day for Truth and Reconciliation.
Sleep Country takes a multi-channel approach to get young people to sleep better
Digital display ads, social media and more traditional mediums were meant to reach students of any age.
Spotted! Chevy makes a TikTok song using the Bolt
An effect on the platform also lets users sample the various sounds the EV makes and remix them into songs of their own.
Staples’ video series takes second year of Raptors sponsorship to the next level
The Cribs-inspired “#OfficeViews” comes with a content and paid promo.
A look at today’s mobile user segments
Vividata broke Canadians into groups showing that media habits can often align with the kind of plans they choose.
Snap to lay off 20% of its workforce, scrap Originals
The company is cutting investment in areas not focused on community growth, revenue growth or AR.
Amex works with Pinterest to help people plan their best weekend
The platform’s Pin Extension format helped the brand target personalized messaging around card membership.
Twitter redesigns Spaces to host podcasts
The new version of the platform’s audio features is more focused on content subjects and discoverability.
How Kraft Heinz is leveraging digital for back-to-school
Programmatic ads and a social push are being used to promote a new platform for parents looking to save time and money.
LCBO uses AR to make the Summer Hot List more immersive
The liquor retail outlet layered the technology onto its traditional media plan, creating a virtual store young customers could explore.
How context impacts the online back-to-school shopping experience
The results of the latest IAS survey will help brands understand the back-to-school spending plans of students and parents and how best to reach them.
Meta releases new retail-focused ad automation tool
Advantage+ shopping campaigns automates up to 150 creative combinations at once.
Advil brings its newest product to the masses
The first innovation launched since GSK’s consumer brand spin-off is crossing a wide array of traditional and digital platforms.
Chevrolet turns to social to amplify The Amazing Race integration
In addition to its vehicles being on-screen, the automaker is keeping up engagement with a Twitter trivia contest.
Spotted! Snap launches new game powered by Snap AR
The first AR Game Mini on Snapchat takes users on the hunt to discover the secrets of an abandoned phone.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
