Sponsorship
Skechers takes over from Nike as CJGA sponsor
The new partnership will see the brand host events and outfit the Canadian Junior Golf Association’s members for the next three years.
Glenlivet extends and amplifies Golf Canada partnership
The spirit brand has added several new interactive elements to its feature presentation at the association’s RBC Canadian Open, happening next week.
Oikos partners with Osheaga
The Danone brand aims to target health-conscious adventure-seekers attending the August festival in Montreal.
Spanish-language variety series debuts on Univision Canada
The new show, Unidos Canadá, landed Nissan as its series presenting sponsor.
Cue Digital Media signs partnership with ChefsFeed
The partnership will include campaigns featuring 100 of Canada’s top chefs.
Dairy Farmers of Ontario partners with Senators, MLSE
The three-year partnership aims to promote the benefits of dairy to youth in Ontario communities.
Boston Pizza refines its sponsorship approach
The QSR focuses on family-dedicated activations for its sports partnerships that span hockey, baseball and football.
Notable named producer of record for CCMA Awards
The event has partnered with the media company for the first time to create marketing, live and social content for the September show.
Coca-Cola takes over naming rights from the Ricoh Coliseum
The stadium is renamed the Coca-Cola Coliseum, home to the Toronto Marlies and Royal Winter Fair.
Inside Bud Light’s social strategy for the House Party Tour
The tour kicks off in Toronto with musician Ty Dolla $ign, giving fans the chance to attend the event in person or tune in on Twitter and Facebook Live.
Budweiser, Jays expand sponsorship
A contest by the beer brand, in partnership with the Toronto Blue Jays, will give fans the chance to play with retired players.
Twisted Tea partners with CFL, musician Dean Brody
The Moosehead brand has launched two new partnerships, aiming to expand its reach within a demographic of country music and CFL fans.
After the arena: Diving into Scotiabank’s hockey strategy
EVP and CMO John Doig says it’s not stopping at placing logos on its newly sponsored arena.
MKTG ups Matthew Klar to VP of strategy
Matthew Klar has been promoted to his new role from director.
Torstar, WSJ partnership vies for new audiences
The partnership launched June 12, with future plans for a digital subscription offering through Torstar.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
