The CTC tackles Canadian stereotypes
The Canadian Tourism Commission has asked actor Eric McCormack to help show New York that Canada isn’t all moose, maple syrup and hockey.
WKD’s British invasion
The popular pre-mixed vodka is attempting to replicate its UK success on the Canadian party scene this summer.
MTS adds new HD channels and apps on TV
A Facebook on TV app and Filipino-language community channel are among the new offerings.
Shaw Communications posts higher Q3 earnings
Higher rates charged for cable and satellite TV services helped the cable giant fend off stiff competition from rival Telus Corp.
Fall TV: By the numbers
Who’s watching what, and where? A handy infographic guide to the changing landscape of television viewership.
Fall TV: Digital television complaint line
MiC asked digital experts to voice some issues with digital and on-demand content from Canadian broadcasters. We then asked the broadcasters what they’re doing about it.
The top media take-aways from Cannes
ZO’s Sunni Boot, OMD’s Cathy Collier and Media Experts’ Young Lions competitor Chris Walton dish on the best of the fest, and their thoughts on the awards process.
Labatt Blue’s patriotic augmented reality
Just in time for Canada Day, the beer brand has partnered with Metro to develop an AR ad that brings four iconic landscapes to life.
Spotted! Consumers get a dose of fame from Jell-O
The Kraft Canada brand set up a vending machine in Yonge-Dundas Square yesterday, giving bystanders the chance to have their faces projected on a massive digital billboard.
Olympic Consortium unveils its digital plans
The broadcast group tells MiC its digital side is more tightly integrated into plans for the London games than it was for Vancouver, as it launches online games with sponsors Air Canada and Samsung.
Dove Canada spotlights role models
The personal care brand has broadcasted a live-streamed event, hosted by Mandy Moore, to encourage positive role models for Canadian girls.
Fall TV: The next big thing on specialty
A breakdown of what’s gaining momentum on specialty networks, and the shows expected to be hits right out of the gate, according to TV execs.
Spotted! KitchenAid hosts a pop-up picnic
The PINKnic was held on Tuesday night in support of the Canadian Breast Cancer Foundation.
Casale Media launches a supply side platform
The Index Platform will supply advertising inventory to publishers, and launches with a map showing a percentage of the transactions happening in real-time.
The ROM brings dinosaurs to life
Working with Astral, the museum is using augmented reality across Toronto to promote its newest exhibit.
