Unpacking the media habits of Quebec’s biggest city
Montreal tends to be more ethnically and linguistically diverse than the rest of the province – how does that affect media consumption?
Quiet giant Pinterest grows in popularity
Stocks rose when Pinterest users surpassed Snapchat in the U.S. and buyers are enthusiastic – but some say it’s more fair to compare Pinterest to Instagram (or no social network at all).
NCIS sails to the top: Numeris
Police, legal and hospital procedurals drew Canadian viewers this week as well the return of Quebec drama, ‘Fugueuse.’
Sunwing stays on top: Media Monitors
The Canadian tour operator spent big in Toronto, but CTV took over the top spot in Montreal.
Tech in 2020: The long game of voice, the ad trade-off and more
A new global study by MIQ gives a quick peek into the distant and not-so-distant future, and what consumers want out of their tech.
Crave taps the French market by going bilingual
More than 250 French-language series, totalling 600 hours of content, will be made available through the streamer.
Reach, revenue and impact: Jennifer Hollett’s goals for The Walrus
The former head of news and government at Twitter Canada, Jennifer Hollett assumes the role from Shelley Ambrose, effective June 1.
Outfront bolsters leadership team amidst digital expansion
Brendan Dillon, who come from a purely digital background, will help guide the company through a major online transformation.
What’s next for WhatsApp if ads aren’t coming soon?
Facebook isn’t ruling out advertising all together, so three agency experts weigh in on what the platform can learn about its value proposition.
Marketers eye 2020 investments: Is brand-building back?
A new Warc report shows that marketers admit they may have over-invested on performance media, but ad spend predictions show a disconnect.
People Moves: Torstar, EQ Works and more
Plus, Quebecor makes a string of hires in sales and content.
Foodism, Escapism get experiential to reach commuter audiences
Twenty-Two Media will now distribute its print titles at Billy Bishop Airport and Toronto’s Union Station.
Quebecor files complaint over CBC’s French-language SVOD
President and CEO Pierre Karl Peladeau stated Ici Tout.TV Extra is an “alarming departure” from the pubcaster’s mission by placing content behind a subscription fee.
What are the opportunities for visual search?
Reprise’s Kevin Bishop on the role that visual search can play in all stages of the funnel, and why he’s got his eyes on Pinterest.
Digital and linear both popular, but viewers want customization
TiVo’s research zeroes in on the most popular genres, the best bundles and what the perfect combination of channels would be for Canadians.
- Lesley Conway named head of Walmart Connect
- UM named media agency of record for 7-Eleven
- Microsoft shuts down its DSP, shifts focus to own AI-powered ad platform
- Endy partners with WNBA in the brand’s largest sponsorship deal to date
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
