Postmedia launches new standalone health site
Healthing.ca will be supported primarily by healthcare brand and charity sponsors and is part of the company’s goal to expand its digital presence.
Campari mixes it up with FrontRunner ad tech
For a Grand Marnier campaign, the brand created a virtual reality experience for the ears, turning the volume up on building cocktails.
Daily Hive adds in-house content arm
The Vancouver-based digital media company is formalizing its custom offering after building “hundreds” of pieces of branded content per month.
Media roundtable: Has media become ‘The Hunger Games?’
Is the Canadian media landscape approaching greater sustainability – or are today’s compensation models upending the way things were?
Five biggest SVODs will have half-billion subs by 2025: report
Of the new streamers, Disney will comfortably lead the pack with 101 million subscriber additions within five years, says Digital TV Research.
Media roundtable: What really matters in the pitch?
MiC’s experts look at the investments required to do good work – talent, time and tools – and try to determine where the industry might be coming up short.
Wiser’s takes over Sportsnet’s morning show
In the third iteration of the Alumni Whisky Series, the Corby brand will take to the radio airwaves to tell the stories of some of Canada’s favourite hockey stars.
Stingray more than doubles revenues in Q2
Canadian radio acquisitions drove the company’s growth this quarter, accounting for nearly 50% of overall revenue.
Spotted! Uniqlo freezes out Yonge and Dundas
The Japanese retailer created an icy atmosphere to test the limits of its winter gear.
ICYMI: A new CEO for ComScore, a new image for Facebook
Plus, senior journalists in Canada shuffle about as Andrew Coyne leaves Postmedia and Don Martin announces his retirement.
How The Discourse reconciles its work with Facebook’s news accelerator
Founder and CEO Erin Millar explains how she expanded her media company’s reach and how she’s passing on the knowledge she gained.
Quebecor revenues up, but advertising weakens slightly
Media revenues were down, but acquisitions helped to offset advertising setbacks.
Media roundtable: How agencies are investing differently
Agency leaders and marketers ask the big questions: like what happened to the 360 planner? How much data is too much data? And where is all the money going?
Sun Life keeps Rudy dancing with the Raptors
Expanding its sponsorship with the NBA champs, the health and wealth brand builds a new campaign on the importance of good advice.
Marketers are putting programmatic back in agencies’ hands: study
This year’s Digital Pulse survey paints a more nuanced picture of the in-housing trend.
