Ideon Media brings Genius to the Canadian ad market
First-to-market in Canada, the digital media company builds on its transition to ad-focused revenue with the Toronto-based rep house.
Ice Surfing returns with Budweiser, adds Wendy’s and Movember
The Sportsnet Twitter series predicts three times as many sponsors within the next month.
How the digital audio wave compares to digital TV
A new report surveyed radio consumers 18-plus finding just one-fifth listen online and the car remains the most common place to tune in.
North American organic growth up at Omnicom in Q3
Revenue fell at the holding company, although it was largely attributed to stronger foreign exchange rates.
Disney splits media account between OMG and Publicis
Publicis will take on buying for Disney+, with less than a month to go before the streamer launches in Canada.
Toyota climbs back to the top: Media Monitors
Foreign and domestic auto industries ups their spend in both Toronto and Montreal, while election season puts governments and unions on the charts.
People Moves: Zoomer shifts the C-suite and more
New leadership at DAC Group and sales support at Samsung Ads Canada.
SickKids revisits an old media plan in a new way
OMD looked at insights all the way back to the first year of the VS campaign to build a unique Twitter and YouTube strategy.
J.P. Wiser’s goes national to ask, ‘drinks soon?’
The campaign aims to inspire folks to connect more often with out-of-home, dynamic ad insertion, and a special manifesto to help keep your word.
Publicis revenue slips in Q3
Canada fared better than some other markets, but it didn’t make up for losses in traditional spending, media and business transformation.
EMarketer dials back Amazon predictions slightly
The global marketing intelligence firm now predicts that Amazon will get a 7.6% share of digital ad dollars, less than previously predicted.
ICYMI: More digital consolidation, Corus requests flexibility from CRTC
Plus, The Beaverton weighs in on the election and Stingray goes mass.
How premiere week played out: CTV
The new schedule’s got heart, edge and views. But what are the areas content and programming president Mike Cosentino is watching most closely?
Canadian agencies reign on the 2019 Festival of Media shortlist
Canadian agencies rack up more than 30 nominations for campaigns making the best use of data, engagement, experiential among others.
How premiere week played out: Global
Corus’ Daniel Eves on the aging down of Global’s audience and the risks networks take with comedies.
