OverActive Media gets into events with new acquisition
The e-sports entertainment company will launch new division, OAM Live, presenting opportunities for brand partnerships and growing its own audience.
Numeris makes a move for global audience measurement
Four organizations are behind The Global Alliance for the Measurement of Media Audiences, representing 15% of worldwide ad spend.
BMO decreases its buy count, remains top buyer: Media Monitors
Financial institutions and the auto industry remain relatively unmoved, despite fewer ad buys in both Toronto and Montreal markets.
Kinetic launches Canadian outpost
Kevin McDonald and Riina Clydesdale are heading up the WPP out-of-home-focused shop.
Out with a Bang: The Big Bang Theory finale, by the numbers
Last week, Big Bang‘s success effected everything it touched.
Insticator opens Canadian outpost
The adtech company specializes in providing monetization opportunities, but is also focused on giving clients major data and insights.
Upfronts 2019: CBS talks OTT, Super Bowl and life after Big Bang
The network patted itself on the back as the “Belle of the OTT ball” and is looking ahead to future Super Bowl plans, but a lot can happen in a year.
Novus taps digital leaders to revitalize
Anton Vassiliev will serve as managing director, strategy and media investments while Mike Rusk focuses on programmatic and Hailey Ben-Izhak makes a return to the industry.
GE Appliances enters sports sponsorships with TFC deal
The diverse reach of soccer is the main motivator behind the alignment, which will focus on in-stadium activations as well as grassroots efforts.
ICYMI: Law Times shutters print, Star Trek goes to Space and more
Plus, a new Property Brothers property to touch down, Torstar will provide news to students and Adult Swim’s Rick and Morty is set to return.
Upfronts 2019: Disney touts powerful partnerships and a significant slate
The two-hour presentation featured new programming across ABC, Freeform, FX, Nat Geo and ESPN, with plenty of social and SVOD strategy.
Groupe V targets women with new specialty offering
The Quebec-based broadcaster has partnered with Lagardère Group to bring the Elle brand to TV.
Spotted! KitchenAid mixes and matches with the CN Tower
To highlight the many colours of the iconic mixer, a high-tech campaign used real-time camera technology to change colours along with the tower.
Lumency pulls a publishing veteran agency side
Cameron Williamson, who previously headed up Flare and the Globe Style Advisor, will now advise clients on how to better connect through content.
Yellow Pages revenue drops by 34%
With its agency segment now officially a thing of the past, the company is focusing on debt repayment.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
