Wendy’s returns, six more join as sponsors for Big Brother
Leon’s will take over from The Brick as the grand prize furniture sponsor.
OLG hits a three-peat: Media Monitors
Despite the lottery commission’s big buy, car brands were the largest category overall in Toronto.
OMD takes home a global Agency of the Year award
The agency has received high marks both globally and locally for its performance.
Big Bang beats the rest: Numeris
Young Sheldon was close in tow in every regional market.
Spotted! Netflix drives into town
As part of a promotional effort for its new original movie Triple Frontier, Netflix took an unassuming red truck to the Auto Show.
Food Network announces sponsors for Fire Masters
The new Canadian original will pit amateur chefs against culinary celebrities.
Adieu: Why Ricardo is shuttering its English publication
The print edition of the iconic magazine will shutter, but owner Ricardo Larrivée is now focusing on an English digital content strategy.
Notable Life deepens partnership with CCMA Awards
The multi-year agreement includes brand partnerships, sponsorships and content marketing for the event.
ICYMI: Sportsnet preps for Trade Deadline
Plus, CMA and NABS have partnered to raise awareness, and a radio veteran has joined The New Classical.
MediaTonik signs Ricardo and Les Affaires
The rep house has inked an exclusive deal with the two well-known Quebec brands.
Windsor Star to nix Monday edition
The Brantford Expositor, Grand Prairie Daily Herald-Tribune and Kenora Daily Miner & News will also reduce their print schedules.
Corus promotes Troy Reeb to EVP of new ‘broadcast networks’ portfolio
The company on Thursday revealed a change to its organizational structure that brings TV, radio and digital platforms under the same umbrella.
Waze partners with WPP to grow ad platform
The navigation app has opened up its platform to clients of the GroupM parent company, offering four different ad units.
Adglow taps former Oath director to head Canadian office
The adtech company is looking to grow its current Canadian footprint.
Canadian magazines to see the steepest drop: report
Warc’s latest report shows that offline media will overall have a bumpy ride in the next year, but one traditional media will see lift.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
