Oath to rebrand as Verizon Media Group
Verizon Media Group/Oath now operates as a single business unit, led by Guru Gowrappan.
Postmedia scraps school delivery due to pot ads
A Postmedia spokesperson said the move was in compliance with the Cannabis Act, which protects minors from exposure to pot promotion.
Announcing The New Establishment: Innovators
The final call for entries in this year’s program which recognizes mid-career professionals, is here.
Instagram courts audiences with ad, IGTV upgrades
The platform now allows IGTV videos to be shared on Stories which could increase traffic to the video feature.
Agency of the Year 2018: Media
How investments in data, tech and people propelled this year’s winners to the top of the Media category.
ICYMI: MediaCom hosts its first hackathon
Plus, Omni launches a new original.
Who took MAOY gold?
Plus, we reveal the best campaigns in each category.
How much IP data are marketers throwing out?
More than a quarter of marketers aren’t sure how much data they’re throwing away.
Rumours of TV’s death exaggerated, says GroupM
“The State of Video” report from GroupM calls Amazon, Youtube and Google the three “forces” but says linear TV is far from dead.
CBC unveils mid-season premiere dates
The winter slate will feature three scripted female-led procedurals and a new series starring Arlene Dickinson.
Bell Media rebrands TMN, launches tiered OTT service
The company reveals a major overhaul of its pay TV and OTT strategy, opening access to programming previously restricted to linear subscribers.
Spotify’s ad business grows in Q3
Growth for the company’s self-serve product could help increase margins for the streamer.
Not all media trust is equal: study
Traditional media is seen as more trustworthy, but skepticism varies across provinces and demographics.
Fuel, Cogeco ink partnership deal
The one-year partnership will see the Montreal-based rep house monetize and promote Cogeco’s digital properties in Toronto and Vancouver.
TCL talks cord-cutting and sponsorship amidst Canadian launch
The television manufacturer talks building a media plan from the ground-up in a relatively complex category.
