Audio ads come to 8tracks in Canada
A partnership with LeanStream will bring a new format to the music streamer in the market.
Call for entries: 2018 Media Agency of the Year
There’s less than a month left until the first phase of the competition comes to a close.
Media revenue up 12% for Rogers in Q1
While advertising played its part, the main driver in the revenue increase was higher distribution to the Blue Jays.
Newspapers and magazines still popular, especially on mobile: study
Vividata’s latest Canadian survey shows that consumers prefer mobile for accessing social, news and audio content.
Spotted! Hunting for the Avengers
To celebrate the film’s release, as well as Marvel Studio’s 10-year anniversary, the studio left Avengers clues in cities across Canada.
Siri reigns, but Google Home catching up among virtual assistants: report
Although still gaining traction amongst Canadians, Apple’s Siri is the most popular virtual assistant, according to the report.
The 2018 Agency Family Tree
A breakdown of every major holding company’s assets and offerings in the Canadian market.
Spotted! Catholic Church takes a cue from Siri
A fundraising campaign led by DentsuBos aims to reach younger audiences in support of the church in Montreal.
TLN launches new “Colour Your Life” campaign
The cultural programming network hopes to appeal to new audiences with a taste for international food and travel.
People Moves: Twitter, DHX and more
A round-up of executive changes you may have missed.
ICYMI: The Goods will go, BNN Bloomberg coming soon
Plus, Private Eyes will return May 27, and Noise Digital has won new business.
Chefs Plate cooks up a partnership with MasterChef Canada
Sponsored episodes will focus on challenges that incorporate the brand’s ingredients-in-a-box meal kit.
What are Canada’s couch potatoes watching?
In the next two years, OTT revenue is set to climb while TV’s could go way down.
Sony Music sings a duet with Metrolinx
The parties collaborated on two different playlists to promote their respective offerings of music and transit.
L’Oreal gets social with eTalk
While it normally integrates around red carpet season, the beauty brand is using social influencers for a more casual approach.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
