Sportsnet, TSN announce Raptors playoff details
The Raps recently set record viewership numbers on Sportsnet for one of its regular season games.
ICYMI: Jan Kelley’s Amazon play, Super Channel’s rebrand
Plus, Coachella is coming back to SiriusXM, and CP24 is getting a new breakfast host.
Spotted! One popcorn, extra extra extra large
The “Big Meets Bigger” campaign promotes the release of action film Rampage.
Index Exchange ups senior staffers amidst growth
Newly minted CRO Alex Gardner says the rise of programmatic means big things for the company.
Ad business gives theScore a healthy quarter
The media company is still facing challenges for growth in the Android market.
Ram gets in on the NHL playoffs action
The auto manufacturer will promote a fantasy contest through a multiplatform campaign and sponsor a special radio segment.
Postmedia’s Q2 revenue declines 10.8%
Increases in digital revenues were, once again, not enough to offset continued declines in print.
SnackableTV to launch interactive comedy series
Jokeoff is a bracket-style elimination series that sees comedians compete for best gag.
Facebook introduces global reward program
The social platform is rewarding people for bringing forward cases of apps collecting data for scams or political influence.
Studio71 creates brand safety product
Context uses a combination of AI and human supervision to determine what content is safe for advertisers to pair with.
The Big Bang Theory comes back strong: Numeris
Roseanne also debuted with a bang, taking nearly three million viewers.
Bell Media appoints new director for combined French TV sales
The media co. will combine sales teams for its French-language specialty and RDS channels into a lone sales outlet for Toronto.
How Amex’s branded content play paid off
Pairing with Buzzfeed’s Bring Me and Tasty, the brand created custom content to appeal to experience-hungry millennials.
Spotted! There’s something hiding in these ads
A new ad format by the Societe de transport de Montreal is also a fold-out pop-up shop.
Bell Media experiments with audio on Google Home
VP of digital Barbara Escoto says using voice tech is part of the company’s efforts to reach its audience in more contexts.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
