Twitter’s #BlueRoom gets into sponsorship
#BlueRoom has already had sponsored Q&A’s with TD and HBC.
Sportsnet releases first set of Stanley Cup Playoff schedules
The broadcast will air on Sportsnet, CBC and OMNI.
Facebook updates ad transparency policies
Users will now be able to see who paid for campaign ads on the social platform.
How much has data transformed the role of marketers?
Programmatic, data and research are taking up more of CMOs’ time, which many are handling in-house.
CBC’s Little Dog returns to the ring
The second season of Cameron Pictures and Elemental Pictures dark comedy is slated to join the pubcaster’s Winter 2019 lineup.
Facebook’s API limitations won’t bug marketers that much
While the moves made headlines worldwide, brands with a healthy data mix won’t feel a sting.
ICYMI: A new season for Burden of Truth
Plus, Proof moves from CBC to Superchannel.
Canadians love Kodi for illegal streaming
A new report says one in 10 Canadians are accessing illegal video content.
Andrea Shaw becomes a hall-of-famer
Ahead of her induction into the Sponsorship Marketing Council of Canada’s Hall of Fame, the TTG founder talks challenge and opportunity.
Irwin Gotlieb steps down as GroupM chairman
Gotlieb is transitioning to a strategic advisory role at WPP.
Facebook dials back third-party apps’ data access
CEO Mark Zuckerberg said the company is rethinking how it views apps as developers see access to user data restricted.
Corus posts mostly flat revenue, profit in Q2 financials
TV advertising revenue decreased year-over-year, but radio dollars saw an increase.
Google gets into header bidding
The tech giant’s new Exchange Bidding allows exchanges to bid on inventory in advanced auctions, which it says increases transparency for publishers.
CBC gives Frankie Drake Mysteries a second season
CBC has commissioned 10 new episodes of one of its most-watched dramas of the season.
Infinite Dial examines Canadian audio habits
Edison Research’s Infinite Dial study has debuted in Canada, tracking everything from how many radios people own to which streamer they use most often.
