MTM reports uptick in cable cutting
In a survey among Anglophones, 73% said they were paying for cable, satellite or fibre optic – down from 78% last year.
DAZN strikes Commonwealth deal with CBC
The pubcaster will air highlights and cover the Games on weekends while DAZN streams 400-plus hours from Australia.
Canadian Premier League launches sponsorship unit
As Canada readies for a joint bid on FIFA’s World Cup, Canada Soccer readies its media and sponsorship play.
The media agencies that won big at Atomic
UM, OMD, Wavemaker, Media Experts and Mindshare take home trophies for innovation.
Read the comments (and other secrets to Tasty’s success)
Buzzfeed’s Leigh Riemer shared atypical advice with Atomicon attendees looking to connect with online audiences.
ICYMI: Facebook spikes third-party data targeting
Plus, Bell Media Studios buys Pinewood Toronto.
Coors Light becomes MLB’s beer in Canada
Baseball may be America’s pastime, but the Molson Coors brand will build league-level experiences for fans this season.
People Moves: Noise Digital, M&K Media and Sportsnet
Noise and M&K are staffing up their campaign and planning staffs, while Sportsnet is introducing some new voices for the Jays season.
Revlon’s American Crew sponsors Toronto FC
The men’s grooming brand moves into BMO Field to partner in a sport where hairstyles help define players.
Cossette Media wins Quebec Pork Producers
Following a review earlier this year, the account has moved from Carat.
Poll shows few Canadians would actually delete Facebook
Users will soon see new privacy and data management tools for their profiles.
Jan Reischek joins ICUC’s leadership team
The agency veteran has been promoted from SVP of Americas.
The Good Doctor takes the top: Numeris
The medical drama took in more than three million viewers.
CBC reaches 1.4 million for Junos across multiple platforms
Steven Page and Barenaked Ladies bring a peak audience of 1.5 million for their Hall of Fame induction.
UM wins CAMH Foundation
The IPG shop will help drive awareness as the foundation aims to increase funding and break down stigmas around mental illness.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
