ICYMI: A new high for The New Classical
Plus, another SVOD touches down in Canada, a new drama for Crave and more connectivity on Toronto’s subway network.
Addictive Mobility adds to sales leadership team
With a senior sales presence in Karen Wang, Addictive looks to build better relationships with its client base.
Google aligns with sports to market its digital assistant
Marketing head Fabricio Dolan admits sports sponsorship isn’t normally something Google would invest in, but it got personal with the Raptors.
Telus’s cord cutter pitch features a famous unboxer
A big-name tech influencer spearheads the telco’s offering to cord cutters in Western Canada.
Media In Canada’s most-read stories of 2017
From C-suite shuffles to a massive OOH acquisition, we look back at what grabbed the industry’s attention most this year.
Atedra bolsters its automotive site network
The Quebec-based company teams up with more than 40 sites, including AutoExpert.ca and Auto123.com.
Fab Stanghieri takes over at Cineplex Digital Media
President Nick Prigioniero, who helped build Cineplex’s international signage business, has announced his retirement.
Telus renews Hockey Canada sponsorship
The telco will continue to hold title sponsorship of the Canadian National Midget Championship, along with integration into the World Junior Championship.
Pandora switches to Mindshare
The luxury jeweler moved its business from Maxus ahead of the impending Wavemaker merge.
Spotted! Twentieth Century Fox wraps up a new strategy
the entertainment company is adding a new layer to its marketing plan for Ferdinand and The Greatest Showman. Literally.
Samsung teams with Blue Ant around 4K content
Love Nature’s SVOD product doesn’t offer advertising, but the TV maker has signed on to cross-promote next-gen hardware and content.
Rob Farina: Radio’s opportunities amid change
As the audio industry welcomes new formats and competitors, the head of iHeartRadio’s strategy in Canada says it’s only making things better.
Big Bang comes back with a big bang: Numeris
Although Sheldon reigned at the top, hockey played a big part in individual markets.
Cue Digital Media invests in moving beyond ads
Christopher Walton’s hiring signals a stronger commitment to “solutions, not just media” at the agency.
Carat defends Subway, joins ‘The Franchise’
The Dentsu Aegis agency has new partners in a now-combined Canada/U.S. assignment.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
