Aux Mode expands its sales leadership
The MCN hires talent from DailyMotion and Breaththrough Entertainment to maintain its growth trajectory.
Marriott teams with the Leafs for loyalty play
A new partnership marks the hotel company’s first foray into sport sponsorship in Canada.
Who is the modern Canadian news consumer?
A new study by the MTM shows that Canada’s most active news readers skew older, are more educated and more affluent.
Ricardo Media’s retail investments expand again
The magazine is positioning its permanent bricks-and-mortar locations around new “Eat Together” brand messaging.
CBC’s media forum challenges preconceived ideas
What does The Simpsons have to do with an agency environment? Is there power in pixels? Three takeaway’s from the pubcaster’s event.
The Sheldon Cooper combo wins again: Numeris
Young Sheldon continues to be nearly as successful as its Big Bang predecessor.
CFL division finals draw larger audiences
Viewership was up 19% nationwide, with stronger showings in the winning cities of Toronto and Calgary.
Kin Canada leans into content with new hire
Jenny Tryansky takes the reigns from Maureen Doolub for a year, but will stay on as Kin looks to develop more content and programming.
Garrick Tiplady to take the reins at Facebook Canada
Tiplady succeeds Jordan Banks as the country’s managing director.
Header bidding continues to rise: report
Pubmatic’s latest quarterly mobile index tracks a 220% bump year-over-year in header bidding impressions across its network.
Programmatic buying to jump nearly 10% by 2019
Two years from now, two-thirds of digital display advertising will be traded programmatically, according to new research by Zenith.
What Rob Norman is eager to leave behind
The outspoken industry veteran on how TV and digital can get along, what Google and Facebook need to change and why he’d be happy to never have another brand safety conversation again.
Ford stays on top: Media Monitors
The auto industry once again dominated as Toronto’s biggest category buyer, while the TV category was back on top in Montreal.
Raja Khanna to exit Blue Ant Media
After more than 10 years with the Toronto-based company, Khanna will leave his position as CEO of television and digital by the end of the year.
T-fal seeks South Asian shoppers with influencer play
A cooking video puts a new product in front of a growing audience thanks to a successful young social channel.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
