CBC mixes it up with mixed doubles curling
The pubcaster has partnered with Curling Canada to offer five annual curling events, with Manitoba chain Canad Inns stepping in as an inaugural event sponsor.
Cineplex lands sponsorship deal with NFL
The three-year agreement marks the media company’s latest efforts to offer sports programming.
Quebecor adds six-second TV ads
The media company is billing the offering as an economic use of ad dollars, making it easy to repurpose digital-first ads.
Twitter leans into sports for first TV buy
The social media company’s first TV spot is adapted from the U.S. but aims straight for our love of hockey.
ICYMI: CTV partners with iHeartRadio for The Launch
Plus, Santa Claus Parade marks seven years on CTV and Creative Artist Agency launches new studio.
Just who is the mobile-only Canadian?
Media Technology Monitor’s latest survey profiles the quarter of Canadian households that have gone landline-free.
People moves at UM, Telelatino and more
Will Mulqueeney has joined UM as director of connection planning on Johnson & Johnson’s portfolio, plus moves at Global Eagle, Telelatino and Groupe V.
Penny Stevens to ‘semi-retire’ from Media Experts
EVP Robert Jenkyn will take over as president in 2018.
Spotted! Subway gets artsy for World Sandwich Day
To spread awareness of its World Sandwich Day charity, the QSR has deployed local artists in Toronto and Montreal.
Facebook ad revenue crosses $10 billion in Q3
Ad revenue grows 49% thanks to 6 million advertisers, but growth is slowing.
OMNI brings back two shows, extends web series to air
Rogers’ must-carry multicultural broadcaster announces programming steps for 2018 and beyond.
Bell Media revenue stable in Q3, but TV still a challenge
CEO George Cope said there is more work for Bell to do to maximize ad dollars through strategic placement.
Snap set to launch its Pixel conversion tracker
The social platform says the new tool will allow advertisers to measure direct response across platforms.
Big Bang maintains the top spot: Numeris
CTV’s most popular comedy once again held the top spot, but with its average audience dipping slightly for the second week in a row.
Spotted! Global brings S.W.A.T. to the neighbourhood
Despite the adult appeal of S.W.A.T., the activation targeted kids and families to capture curious parents.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
