Big Bang returns to the top: Numeris
CTV took the top three spots for the week.
TVA CEO retires, company shuffles management
Julie Tremblay will step down immediately, with France Lauzière taking the top spot at the Quebec media company.
Numeris to test cross-platform measurement
The TV measurement authority has teamed with Kantar Media and comScore.
Adobe draws a hard line for SSPs on transparency
Advertising Cloud will only partner with those platforms that either eliminate exchange fees or fully disclose them.
ICYMI: Canada’s largest digital OOH display
Plus, The Amazing Race Canada returns and SiriusXM adds new channels
Spotted! Skittles’ no-cash vending machine
The Wrigley Canada brand wanted Torontonians to know that on Friday the 13th, an unexplained streetside vending machine was indeed a good omen.
People Moves: Joe Strolz’ new project and more
Plus, DAZN has tapped the CFL’s former comms leader to head PR.
Gusto adds new series, builds Friday offerings
The Bell Media specialty network’s leaning into big celebrity names Martha Stewart and Jamie Oliver, and has picked up a popular Australian series.
Apple’s App Store search ads come to Canada
In a marketplace of two million competing products, brands can now buy placement atop organic search results.
BBC launches new sponsorable verticals
LG presents BBC Designed as the first of the global media company’s new custom-built content verticals for sponsors.
Banque Nationale taps Quebec influencers
The 10-episode financial advice series features Émile Roy offering young Quebecers financial advice.
Bunz’s content series signals sponsorship options
The online bartering platform is also looking to build revenue opportunities through custom content.
Hockey Night in Canada premiere sees four-year high
The presence of all seven Canadian teams across five games helped pull the opening night up 13% higher than that in 2016.
Sabrina Geremia named Google Canada country manager
She formally takes the role following Sam Sebastian’s exit in July.
After a year of independence, M32 officially launches
The independent company has spent a year in the programmatic space, and is now expanding to offer solutions across the digital advertising spectrum.
