Snap set to launch its Pixel conversion tracker
The social platform says the new tool will allow advertisers to measure direct response across platforms.
Big Bang maintains the top spot: Numeris
CTV’s most popular comedy once again held the top spot, but with its average audience dipping slightly for the second week in a row.
Spotted! Global brings S.W.A.T. to the neighbourhood
Despite the adult appeal of S.W.A.T., the activation targeted kids and families to capture curious parents.
Touche’s new way to do YouTube overlays
In a YouTube first for Canada, Volkswagen gets a targeted audience thanks to some deal-making behind the scenes.
Ad revenue decline leads to Q3 loss for Torstar
Overall revenue for the company dropped 10% year-over-year.
DAZN’s broadcaster deal changes the game
The sports streamer no longer holds exclusive rights to NFL Sunday Ticket, and experts weigh in on whether Canada will ever have a true ‘Netflix for sports.’
Change in 2017 shows agencies the way forward
A brief look back to see what clients expect in the months ahead as MiC concludes its round table series.
Sick Kids takes an unconventional OOH approach
While last year’s campaign went mass in Yonge-Dundas Square, this year’s iteration will target specific Toronto neighbourhoods to get residents reaching for their pocketbooks.
Canadian newcomers are mobile-first: study
New Canadians over-index on time spent on mobile, especially when it comes to video messaging.
Spotted! Shaw descends to the ‘Upside Down’
A billboard kicks off a contest to promote Blue Sky’s Netflix integration.
Acura Dealers drive to the top: Media Monitors
The auto industry remains dominant in Toronto, while CTV goes big in Montreal.
What’s driving change at media agencies?
From how agencies are embracing AI to what viewability truly means, agency directors discuss what’s keeping them (and their clients) on their toes.
Spotted! Bad Moms’ confessional vending machine
How Entertainment One is reaching out to Christmas movie-goers before Halloween.
Canada to test Facebook’s political ad transparency tools
The company’s announcement follows concerns over foreign influence on the 2016 U.S. federal election.
McDonald’s to conduct global media agency review
OMD Canada expected to participate as the QSR looks to move away from single-agency model and save money.
