Kijiji launches first branded web series
The online marketplace is embarking on its first branded web series in an effort to better serve the younger half of the millennial demographic.
Fuel Digital Media opens Toronto outpost
The new office represents the first expansion for the Montreal media representation company, which represents publishers such as Condé Nast’s French properties and Re/Max Canada.
Wendy’s holds the top: Media Monitors
The QSR purchased the most radio advertising in Toronto for the week of Sept. 11 to 17.
Vistar Media opens Canadian outpost
The tech company, which connects consumer location data with digital OOH advertising, has opened its first international office and hired Scott Mitchell as the Canadian sales director.
OMAC announces $24 million in donated OOH space
Organization president Rosanne Caron tells MiC why it started measuring donated ad space, and what organizations have seen an increase in prevalence this year.
Evolve Media reworks its flagship female site
EVP Walder Amaya on how Divine.ca’s new editor means a return to the site’s roots.
Hasbro and eOne team up on My Little Pony campaign
The dual partnership has allowed Hasbro to conduct its largest campaign in Canada to date.
Cottage Life expands events portfolio
The Blue Ant-owned media company has acquired the Ottawa Cottage and Backyard Show, expanding its events footprint into Eastern Ontario.
Carrier targets women with new TV buy
The heating and air-conditioning systems company has shifted its targeting in a new buy with Active International.
Messaging tops Canadian mobile minutes: study
A growing number of Canadians are spending their online time on mobile, but messaging apps far outweigh social apps in time spent.
Flour Power leads Gusto’s fall lineup
The show is the first original focused on baking for Bell Media’s food channel.
ICYMI: DAZN addresses criticism of first broadcasts
Plus, DAC Group expands to Spain, Game of Thrones breaks specialty records and more.
Cossette Media adds to leadership team
The agency has hired Wes Wolch as its chief strategy officer.
SheKnows Media signs with Ideon
The female-focused media company operates sites including Stylecaster and BlogHer.
Stuart Garvie on pricing wars and mixing up the media plan
As the Bell Media sales head preps to head back to agency life, he reflects on the changes he’s seen in a few short years — and where he still wants to see movement.
