Cannes 2017: FCB picks up Canada’s only Media Lion
Recognizing the power of a Google search helped the creative agency and Reprise Media earn yet another trophy.
Canadian entertainment and media revenue to slow through 2021: report
According to the latest numbers from PwC Canada, advertising on internet video, advertising and OOH will lead growth in the market.
Broadcast revenues up slightly in 2016: StatsCan
While revenue at specialty channels is increasing, overall ad spend on conventional TV continues to decline.
America’s Got Talent holds the top: Numeris
The reality show on City topped the list with the highest single-night average audience for the week of May 29 to June 4.
Anna Olson joins Kin Canada
The popular food creator will use digital media to reach a younger audience than her linear presence, as Corus aims to give advertisers multi-platform integration options.
Cannes 2017: Let there be Oath
Hot off the heels of the AOL and Yahoo merger this month, CEO Tim Armstrong introduces the new company with some details on what’s to come.
Dentsu Aegis predicts 3.1% growth in Canadian ad market this year
The ad network’s research points to a strong start to 2017.
Vice Media nabs $450M investment
The global media brand will invest in more scripted content and announced plans to launch an OTT platform.
Cannes 2017: Canada shortlisted for seven Media Lions
Touché! leads the way with three chances at a podium finish.
Virgin Mobile buys the top: Media Monitors
The mobile phone company purchased the most radio ad time in Toronto for the week of June 12 to 18.
Blog: It’s time for measurement to evolve
Gaggi Media’s CEO says creativity is needed to close the gap between TV and digital while we work out their shortcomings.
Toyota bolsters sponsorship portfolio
With four new sponsorships including Freestyle Canada and Wheelchair Basketball Canada, the automaker is making its foray into amateur sports for more grassroots marketing efforts.
Judith LaRocque named interim CRTC chair
LaRocque will head up the commission as its looks for a permanent successor for former chair Jean-Pierre Blais.
National Post stops the presses on Monday print edition
The Monday paper will still appear in digital form, but SVP Gerry Nott says the strategic decision is a “logical next step” in the transition to a more digital news landscape.
The Media Kitchen opens Canadian outpost
Jodi Peacock has joined the agency as managing director for the market.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
