ICYMI: Dentsu Aegis shows its pride, Halifax hearts Pokemon Go
In case you missed it: Dentsu Aegis Network Canada has signed with Pride at Work Canada, Gusto TV has been shortlisted for an international TV award and Halifax is turning its downtown into one big Pokestop.
Will you accept this sponsor?
The brands that will have contestants flying, sipping and sporting bling on the first edition of The Bachelorette Canada.
St. Joseph Media hires new ad sales GM
Kelly Whitelock is joining the media co, marking the third Quebecor staffer to move over in recent weeks.
AcuityAds launches hybrid program
The tech solutions co has launched a self-service platform aimed at giving marketers more control over their programmatic spend.
Blame it on the Montreal Canadiens
Ad revenue was down across Quebecor’s media division during Q2 of this year.
Hilton reaches for the millennial wallet
The hotel chain is kick-starting its youth focus with a HuffPost Canada-hosted series that shows locals how to live like tourists.
Ideon Media focuses on trading desks with new hire
Additions at the company include Imran Rahaman (pictured), who has joined as VP of operations and will build more integrated agency relationships.
Bell Media sees growth in Q2
The company continues to see subscriber gains as a result of CraveTV’s rollout and the expansion of TMN.
America’s Got Talent wins the week: Numeris
The U.S. talent show on City won the most single-night viewers for the week of July 18 to 24.
Profiling heavy sports consumers: MTM
TSN is the most popular channel for sports viewing, according to new numbers from MTM.
Can Instagram’s Stories expand its reach with brands?
In debuting a familiar-looking image-sharing feature, Instagram is looking to step up its game with users and brands as the social space gets more crowded.
Spotify shows off its stats
The streamer has launched an OOH and digital campaign that shares how often Canadians are streaming top artists.
Postmedia ventures into startup territory
The publisher has teamed up with a Waterloo-based tech hub to build a more sophisticated digital offering aimed at SMBs.
Karine Courtemanche new chair at COMB
The Touche! president has taken over the OOH industry board’s chairperson-ship from Dave Petryna.
Bell Media reorganizes senior team
The departure of Domenic Vivolo has led to a shuffling of broadcast and distribution responsibilities at the media co.
