Pattison wins Fredericton contract
The OOH co has expanded its offerings in Atlantic Canada by picking up the business for the city’s transit and bus shelters.
Astral’s interactive screen strategy
Jordana Fatsis, VP of sales, on how the OOH company launched its latest offering.
What does Vividata do for print measurement?
Industry execs weigh in on what the launch of the measurement body means for the print business.
OMNI readies Sudden Master
The digital exclusive will launch on YouTube at 10 p.m. on Nov. 8, coinciding with the broadcast premiere of Blood and Water.
Mediabrands acquiring Media Experts
The holding company is buying the independent agency, with founder and CEO Mark Sherman staying on the executive team.
How Rogers is reaching out-of-market NHL viewers
The media co and Google are pushing video clips of NHL goals viewers might have missed online to drive subscriptions to Rogers NHL GameCentre LIVE.
NCIS takes the week: Numeris
The crime show had the most average viewers for the week of Oct. 12 to 18.
Smartphone, tablet ownership on the rise in Canada: CRTC
Wireless data use and the percentage of Canadian households that subscribe to an internet service also grew in 2014.
Cineplex launches digital boards for vacant storefronts
The new interactive Digital Hoarding boards have been installed at CF Markville.
Over 50% of Canadians would sue CASL offenders: poll
An Itrac Marketer poll shows that CASL has not yet been effective and that Canadians are ready to take violators to court.
Astral brings interactive boards to Toronto
The OOH division of Bell Media is launching TSA Interactive, beginning with a set of 10 screens around high-traffic areas of Toronto in November.
Season ends on high note for Jays ratings
Friday’s final game pulled over five million viewers on Sportsnet, making it the most-watched broadcast in the network’s history.
Discovery gets GOing with live streaming
Bell Media has added Discovery to its suite of GO apps, with live streaming capability and a future slate of 4K content.
Mobile engagement passes desktop
According to the latest numbers from ComScore, mobile engagement has beaten desktop for the first time on record.
RBC buys the top: Media Monitors
The financial company bought the most ads in Toronto for the week of Oct. 19 to 25.
