Peter Mears upped to global role at Initiative
The former head of IPG Mediabrands in Canada has been promoted to a new role with the agency.
CRTC vice-chair Tom Pentefountas steps down
Citing personal reasons, the vice-chairman of broadcasting has stepped down months before his five-year term is up.
Danier warms up its winter media plan
The Toronto-based clothier has launched its biggest multi-media campaign with an eye to changing its image as just a leather brand.
Facebook’s new low-tech video unit
The platform has a new ad option that allows clients to put photos together and form a video slideshow.
IAB Tech Lab updates VAST tracking template
Keeping long-form digital video content in mind, the independent, IAB-related body has announced an update to its measurement template at the Ad Ops summit.
Flare quits the traditional newsstand
The print issue of the fashion monthly will no longer be available for single-copy sales starting Jan. 1, 2016.
SickKids unpauses the lives of patients
A new fundraising campaign shows what happened to the hospital’s patients featured in last year’s “Better Tomorrows.”
TVA Group posts net loss in third quarter
The company reported continuing pressure on its TV advertising business, but revenue increases for its specialty channels, especially TVA Sports.
Shop The Neighbourhood brings back familiar faces
The Yellow Pages group enters its third year of partnering with Bell Media on an all-Canada cross-platform buy.
OMAC activates conversations for a digital future
The out-of-home industry body’s annual conference was a launch pad for its future certification program.
Spotted! Quebec Pork provides dinner inspiration
A transit campaign has new recipes going up in Montreal subway stations every week.
Conventional TV ad revenue dips in 2014: CRTC
Time spent watching TV and listening to radio stations also dropped slightly, while viewing of online video went up, according to the report.
RBC maps a retirement plan with the Globe
The G&M comes out with a retirement-focused product and RBC launches a national campaign targeting the same demo.
ICYMI: Rogers/NHL cleared, Supergirl opens strong
In case you missed it: The Competition Bureau gave the green light to the Rogers/NHL deal, Virool added to its Canadian team and Twitter launched a new brand tool.
How Sherman’s experts fit into IPG
CEOs of Media Experts and IPG Mediabrands on the deal around one of the last big independent media agencies in Canada.
