Shomi premieres new show on Facebook
The streamer is aiming to attract more Canadians by showing the first part of new paranormal thriller, The Enfield Haunting on the social network.
Walmart brings toy testing to TV with Corus
The retailer has partnered with Corus for a two-part TV special and online campaign that aims to get its top toys in front of gift buyers before the holidays.
Quebecor pacts with French co to reach younger audiences
The media co is growing its offer in the Gen Y demo through its pact with Paris-based Meltygroup.
CBC/Radio-Canada wins 2022, 2024 Olympic broadcast rights
The pubcaster will be the primary broadcaster for the Beijing 2022 Olympic Winter Games and the 2024 Olympic Games, with Bell Media and Rogers Media as partners.
TLN adds to its Spanish channel roster
Three regional channels will bring Spanish-language news, entertainment and sports programming to Canadian viewers.
CIOs say IT departments aren’t meeting campaign needs
A U.S.-based Robert Half and The Creative Group report points to a disconnect between the demands of digital marketing and the capability of IT departments.
New Nintendo campaign marks return to Quebec
The game co is getting nostalgic for its first major push in the province in years, promoting its new Super Mario Maker with three local personalities.
Jays’ ALCS games topping almost 4 million
Averaging 3.8 million and 3.9 million viewers respectively, the team’s first two ALCS matches on Sportsnet continued to track big.
OMAC updates industry inventory mapping tool
Users can now access and geo-locate 90% of the OOH inventory across Canada.
CBC adds new exec
Secret Location’s Chris Harris is returning to the pubcaster.
McDonald’s buys the top: Media Monitors
The QSR purchased the most radio advertising in Toronto for the week of Oct. 12 to 18.
HuffPost uses election day to launch HuffPost Live!
HuffPost Canada is using its online platform to live stream the election, with a novel behind-the-scenes newsroom view in partnership with Periscope.
Ray Philipose tapped to grow Twitter base in Canada
The social platform has hired the former Olive Media VP as its first head of growth.
Younger Francophones watching more English TV: report
Digitally savvy younger Francophone viewers watch more English-language content than average, and spend more time watching online TV.
Twitter sees Blue Jays boost
How the team’s playoff run is playing out on the platform.
