Facebook pacts with Elections Canada
The Canadian election is among the most talked-about events on the social platform.
Mindshare cues up Snapchat for Canadian brands
The global media agency’s Canada office has brokered a partnership with the digital platform to expand its placement capacity in the social space.
Data Dive: Conservatives top TV spend
Over half of all election TV spots were attack ads, with the majority being the Conservatives denouncing Trudeau, according to an IPG Mediabrands report.
The IAB leans in on ad blocking
The New York-based organization has introduced the L.E.A.N. Ads program to start addressing the advertising industry’s formidable foe.
ICYMI: Fall TV pick-ups, Cineplex gives back
In case you missed it: Two of CTV’s new dramas are booked for the full season and experiential agency Trojan1 has a new name and focus.
More records fall for Jays on Sportsnet
Tossing bats and taking names, Wednesday’s game-five closer between the Jays and Rangers brought record viewers to the channel.
Brands take their little turn on the catwalk
Details on activations, including why first-time sponsor Microsoft chose World MasterCard Fashion Week as the launch platform for its Surface Pro 4 in Canada.
Joe Ripp works the CMO relationship
In an interview with MiC, the Time Inc. CEO and chairman talks about cozying up to marketers and building the right work culture.
2015 Digi Awards finalists announced
Carmilla, Animalogic, MsLabelled (pictured) and Murdoch Mysteries: Infernal Device were among the projects nominated.
Amanda Lang joining Bloomberg Canada
The former CBC host will have a weekday show on the upcoming channel, which is launching in November.
NCIS takes the week: Numeris
The Global show had the most single-night viewers for the week of Sept. 28 to Oct. 4, 2015.
Blue Jays on record ratings run for Sportsnet
Overnight numbers for the first three games have an average audience of 2.8 million viewers tuning in to watch the playoff action.
Creating a different kind of digital video player
Ryan Andal, partner at Secret Location, on the new app that brings channel surfing online.
Programmatic ad spending to balloon in Canada: report
Despite a lag behind other countries, eMarketer predicts programmatic ad spend in Canada to hit $1.5 billion in 2017.
Bloomberg TV Canada preps for November launch
The new channel will start airing on Nov. 16, with The Daily Brief as its signature Canadian business-news show. (Host Pamela Ritchie pictured.)
