Bell Mobility takes the week: Media Monitors
The mobile company bought the most advertising in Toronto for the week of Aug. 31 to Sept. 6.
Hamilton gets first sports station
No longer restricted to listening to Toronto’s sports news, TSN flipped the switch on TSN Radio 1150 in the city over the long weekend.
New head named at CBC Sports
Greg Stremlaw will lead the broadcaster’s new sports strategy focused on multiplatform sports journalism, amateur sports and marquee event collaborations.
ICYMI: Disney is live, Twitter Ads expand
In case you missed it: Corus Entertainment has launched the Disney Channel in Canada and Twitter Ads are available in additional languages and countries.
Rogers Radio to air the best of YouTube music
Blake Carter and Adam Wylde (pictured) of KiSS 92.5 will be hosting YouTube Hits, bringing top liners and emerging artists on the digital platform to youth radio listeners.
Natalie McDuff joins the Globe and Mail
The national newspaper has hired McDuff to lead its Montreal sales team focusing on its style brands.
MediaCom takes top prize at M&M Global Awards
The agency took the most awards of the night, with OMD taking Campaign of the Year.
Showcase gears up for Mr. Robot premiere
To promote its new show, the channel’s cross-platform media strategy includes hacktivist stunts aimed at reaching “cyber thrill seekers.”
Will ad-blocking on Apple curb display ad dependence?
Industry reaction to next week’s expected iOS 9 update that will allow Apple product users to block ads on its Safari browser.
Samsung aligns with TIFF to get phones into film-lovers hands
As official partner of the film festival, the electronics company’s strategy is built around using its latest tech to connect “young-minded” Canadians with their passions.
Google goes native with Gmail
Google has now made native ad spaces available on its daily email service through Adwords.
AOL makes mobile marketplace acquisition
The company and its new owners, Verizon, have entered into an agreement to purchase Millennial Media.
EA Sports, TSN go live for NHL 16 event
This season’s top rookies, Connor McDavid and Jack Eichel, squared-off in a EA Sports NHL 16 battle across TSN platforms.
To sponsor or not to sponsor?
A new tool can help sponsors decide which proposal benefits their brand marketing strategies best.
Jays fuel ratings boost for Sportsnet
How ’bout that local sports team? Jays average viewership was up 112% in August versus this time last year.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
