How TV5’s Unis is faring one year in
The French-language channel is promoting itself ahead of a new slate of programming hitting airwaves this fall.
Dana Toering moving to Addictive Mobility
AOL Canada’s head of partner revenue and development is joining the company as CRO.
MTV Music Awards sees jump in viewership
The music awards show saw a 32% spike in viewership over last year.
Absolut partners with the AGO’s First Thursdays
In keeping with its arts-focused global marketing strategy, the vodka brand is targeting Toronto 20-somethings at the downtown gallery.
Corus’s BIG goals for Kingston radio
The media co has made its second radio station rebrand in the market in six months, turning FM96 into 96.3 BIG FM.
Corus hires a Zoomer to lead radio sales
Byron Garby is moving from ZoomerMedia to Corus as its GM of national sales for Corus Radio.
The CNE takes the week: Media Monitors
The Canadian National Exhibition bought the most advertising in Toronto for the week of Aug. 24 to 30.
Scotiabank hones in on home renos
The bank worked with House & Home magazine to execute an AR video strategy promoting its home-targeted financial products.
Blue Jays name new CEO
Mark Shapiro will take over from outgoing president and CEO of the Toronto Blue Jays and Rogers Centre Paul Beeston at the end of the season.
Discovery’s high-flying year
Ratings for the brand’s suite of digital networks are up 33% for 2015 to date.
New online video tag tracks talent, rights
Extreme Reach has launched a tag that will allow advertisers and agencies to monitor contractual obligations around rights for content.
Blog: Are you ready for the death of Flash?
Eyereturn Marketing’s Ian Hewetson says that, despite advance notice, many advertisers and agencies are scrambling to find alternatives for animated online ads.
Corus Entertainment realigns executive ranks
The company’s new executive leadership team is focusing on strengthening its financial portfolio and building deeper engagement with its audiences.
SlimCut Media moves towards completed views
IAB Canada president Sonia Carreno weighs-in on the value of cost-per-completed-views, as the media co introduces it to its private marketplace clients.
ICYMI: Ad shop consolidation, OOH renewals
In case you missed it: Lamar Advertising Company is still riding with B.C. Transit, TBWA\Toronto and Juniper Park are one and The Social is going stateside.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
