Corus Entertainment posts Q3 loss
President and CEO Doug Murphy says the next 18 months will be a period of increased focus, following what he calls “disappointing” third quarter results.
Building a magic fraud-free kingdom
Some argue that containing fraud isn’t so hard if the industry seals access points in its supply chain.
W Net charts Destination Detour
Mark Burnett and Omnicom’s Highway Entertainment are among the handful of parties behind the new travel-based reality series.
Mobile-only audiences on the rise: report
Canadians are most likely to do their banking online while Americans consume more weather and health on mobile, according to a recent comScore report.
SBC Media closes its doors
The sports magazine publisher has filed for bankruptcy, and let its staff go late last week.
Why direct mail breaks through the noise
A new study says the ritual and physicality of direct mail could make it more impactful than digital marketing.
Changes at the top for Cottage Life Media
Terry Sellwood is retiring as president this summer, with Penny Caldwell being promoted to publisher of the magazine.
CraveTV sets wide-release date
Bell Media’s streamer will soon be made available to all Canadians.
Pan Am opener draws nearly two million
New Canadians made up about 20% of the TV audience for the opening ceremony of the 2015 Pan Am Games.
Blog: Introducing the technology agent
Chris Williams suggests a third-party technology agent could help advertisers set and assess quality objectives for digital media plans.
Blog: Are media agencies evolving fast enough?
Kevin Krossing, SVP strategy, MediaCom on why media agencies that are tech-savvy and data-driven are the most relevant to the industry.
BMO wins the week: Media Monitors
The bank had the most radio advertising in Toronto and Montreal for the week of July 6 to 12.
Rouge Media launches DOOH network
The company has rolled out digital screens and charging stations in over 1,000 locations.
Elle Canada, Sally Hansen nail down partnership
The magazine has launched a multi-platform campaign with the nail polish brand aimed at aligning nail polish with fashion as well as beauty.
Challengers rise to YouTube’s game
Facebook is one of several companies investing in the development of video ad models to lure content creators and brands into their space.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
