Knee-deep in viewability measurement
IAB Canada’s president stresses the need for industry collaboration, as the MRC releases new data on differences in viewabilty reporting across vendors.
ICYMI: Ad agency moves, Ipsos adds CMO
In case you missed it: Sid Lee acquired, Y&R folded into Taxi and Twitter adds to mobile tools.
Conrad Black blasts Godfrey in Postmedia investor call
The former media baron gave Paul Godfrey, his friend of 40 years, an earful during Postmedia’s quarterly conference call.
Amazing Race Canada stays strong
The reality show bowed to over two million viewers for the Wednesday debut of the third season.
Eyereturn introduces new platform
The ad-tech co has developed a new hyper-granular reporting platform to give buy-side players the confidence to fully evaluate campaigns.
Postmedia posts further losses
The media co has reported a $140.8 million net loss for its third quarter despite a bump in revenue thanks to income from its new Sun media properties.
Twitter adds to mobile offerings
Twitter has added three new products to help brands promote their apps on its platform.
This is your brain on TV ads
Quebecor Media has partnered with Neurometric to measure neuromarketing around its ad formats.
Spotted! Ant-Man promotes to scale
Commuters might be caught tripping over Marvel’s street-level promotions across Canada.
Facebook changes meaning of a click
The company has updated its definition of cost-per-click, and will be optimizing the site to serve ads to those likely to interact with the ads.
Spotted! Airbnb hits the road
The accommodation marketplace is traveling the streets of Toronto with its first major Canadian activation.
Beam me up, Spotify
The Kentucky bourbon brand has teamed up with Spotify to reach music-lovers through an emerging talent competition.
The challenge of niche: APTN’s quest for brand buy-in
The Aboriginal Peoples Television Network struggles to draw brands despite its increasingly urban and national viewership.
Rogers Media names new president
Rick Brace will be leading the media company as of this August.
FIFA takes the week: Numeris
The Women’s World Cup was the most watched single-night program for the week of June 22 to 28.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
