Brands board Bell Local series set in Toronto cafe
Ontario craft brewer Beau’s is one of three integrated sponsors in Snakes and Lattes: The Show.
Blog: Three reality checks for future-forward media planners
OMD’s Shane Cameron on why the industry needs to start putting everything it professes to know into action.
How Bell Media’s roadblock strategy fared for the MMVAs
TV viewership dipped from last year but live-streamed to an all-time high.
Women’s World Cup closes to record viewers
The final match of the tournament pulled over two million average viewers, and total numbers for the games overall were four times higher than in 2011.
Ford Lincoln buys the top: Media Monitors
The car co had the most radio advertising in Toronto and Montreal for the week of June 29 to July 5.
New chief strategy officer at Mindshare
Devon MacDonald has joined as the agency’s new chief strategy officer, with the shop also adding a new managing director.
Former CBC exec Tal Riff moves prodco-side
Riff, former senior specialist of brand development at CBC, has joined a Canadian production company to spearhead its push into branded content.
Periodicals made $2B in 2013: StatsCan
Ad sales were down significantly from the last released numbers, moving from 73% of revenue to 56% for this report.
Is your content increasing web esteem?
Half of Canadians are happy when people comment on their shared posts, according to research from IPG Mediabrands.
COMB grows its digital membership
The OOH industry body now offers circulation data for 609 digital faces across Canada.
Jays viewing up this spring: Sportsnet
The Rogers Media channel is having a record season of Blue Jays coverage and its primetime news show, Sportsnet Central is up 35% for the year to date.
ICYMI: Facebook draws on Snapchat
In case you missed it: Facebook adds features to build its teen audience; new hires at Mode Media and m/SIX.
Are viewers still ‘falling’ for TV seasons?
A Videology survey shows 39% of those polled said they were unaware that September marks the start of a new programming season.
New platform mirrors YouTube, for sports
SendtoNews Video has rolled out a new sports video platform that allows brands to reach millennial sports fans through exclusive sports content.
The fight for specialty channel survival
Industry members weigh-in on the potential casualties of next year’s specialty TV shift.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
