Yellow Pages’ dominating new mobile app campaign
Hyper-local campaign expands into new markets to show off the company’s vast cultural insight.
PwC Global Outlook launch looks at the future of innovation
A deeper dive into Canadian numbers and thoughts on modern media companies with PwC global entertainment and media head Marcel Fenez.
Banner ads linked with lower brand favourability: study
According to new research from IPG Media Lab and Kiip presented at Cannes, banner ads increase awareness for consumers, but lower the likeability of the brand.
eOne launches YouTube campaign to promote Begin Again
Entertainment One is promoting its release of the movie Begin Again with an online contest for Canadian singers and bands worth up to $10,000.
First impressions in Cannes: blog
Patrick Weir, VP of creative at Fuse Marketing on the top takeaways from the start of the festival.
Muskoka Brewery’s Detour IPA turns away from typical beer ad
The new Detour campaign uses locals to send a more honest and accessible message.
The Amazing Race Canada adds Petro-Canada, Scotiabank
Chevrolet, Air Canada and Petro-Canada have come together for grand prize worth half a million dollars, with Scotiabank on board as well.
MasterChef takes the week: BBM Canada
The CTV show had the most single night viewers for the week of June 2 to 8.
Social media’s impact on how we tell stories: Cannes blog
The UM Canada director takes in star sessions from David Hasselhoff and Sir Patrick Stewart and shares how their online evolutions could influence brand work.
Mondelez partners with TubeMogul
Online video campaigns launched via the new Mondelez and TubeMogul partnership will be piloted in Canada and the US.
Canada strikes out in Media at Cannes
Our country comes up short once again in the Media, Mobile and Outdoor categories, while agencies from Brazil, Peru and Australia take the top prizes.
Definition of a Canadian TV viewer is changing: Infographic
One in six Canadians now watches all of their television programs on a digital device.
Big developments at The Exchange Lab
The programmatic media marketplace has partnered with MediaMath and named Chris Dobson as executive chairman.
Changes at Rogers for Next Issue Canada
Ken Whyte, who was leading the division, is now the SVP of public policy at the company, with Steve Maich now heading the digital magazine service
England vs. Italy is CBC’s highest rated World Cup stage match ever
Almost 3 million people tuned in to Saturday’s match, with audiences for all games tracking 60% higher than in 2010.
