Canada to see modest ad spend growth over next three years: report
ZenithOptimedia’s ad expenditure forecast projects that digital spending will overtake TV spending by 2014, with mobile and video leading the way.
Sid Lee and Cirque du Soleil announce new venture
The agency’s chairman tells MiC about the launch of Sid Lee Entertainment, which will be led by Joanne Fillion.
Cannes blog: Deb Roy and the future of Twitter
Pollin8 founder Lauren Richards on the inspiring Cannes talk by the platform’s chief media scientist, and the TV-social media connection.
CRTC: radio revenues up slightly in 2012
FM stations accounted for the majority of radio revenues in Canada, earning $1.31 for the year ended Aug. 31, 2012 compared to $1.3 billion in 2011.
Disney teams with Calgary Stampede to promote Lone Ranger
The studio will incorporate the event into its marketing of the film in Calgary, and is offering prize packs for two to the festival.
Big Brother Canada dominated Canadian social TV in Q1: report
The domestic version of the reality series (pictured) amassed more than 116 million impressions and 120,000 interactions, according to a study by Seevibes and Evolumedia.
YouTube Pulse: The best ways for brands to leverage the site
At YouTube’s first Canadian upfront, Google’s Marshall Self said brands like McDonald’s Canada are starting to get it right.
Microsoft introduces the new Office
The tech company is promoting its Office 365 software suite with a homepage takeover that leverages the New York Times‘ new Vortex display unit.
Cannes blog: Trends in this year’s Media Lions
From the blurring of tech, content and media to the use of stunts, the Canadian Media judge, Karen Nayler, goes over the top trends from entries in this year’s awards.
GMC inks sponsorship deal with Montreal Alouettes
The two-year partnership will see the automotive brand activate on TV and in-stadium.
Consumers adjust outlook in June: study
The latest TNS Consumer Confidence Index suggests that Canadians have returned to reality after an optimistic May.
Canada wins five more Cannes Lions
Touche! PHD, Grey Group Canada and Lg2 take home Bronze and Silver awards in the Media, Mobile and Outdoor categories Tuesday evening in Cannes.
Maxus Canada wins MLSE
The agency has inked a deal with the company that reps teams like the Toronto Maple Leafs, Toronto Raptors and the Toronto FC.
North America to see 13% ad spend growth in 2014-15: report
ZenithOptimedia’s latest ad spend report was presented by CEO Steve King in Cannes, with mobile predicted to be the biggest climber.
Cannes blog: Jack Black’s new Yahoo! series and setting creative goals for good
Karen Nayler takes in Monday’s talks in Cannes, which ranged from Jack Black’s web series to this year’s Cannes Chimera competition.
