Articles Tagged ‘Amanda Dorenberg’
Where’s the snow? Industry execs on the changing climate’s impact on media
While milder winters and extreme heatwaves are becoming more common, OOH could prove to be adaptable in finding ways to reach people outdoors.
COMMB and Environics Analytics go mobile
The industry association can now use data from EA’s MobileScapes program to boost its OOH insights.
COMMB begins testing AI applications in out-of-home
OOH-GPT is currently purely informational, but could have other applications for the organization and its members.
COMMB appoints a new head of data science
Farrokh Mansouri takes on responsibility for developing data-driven OOH measurement approaches.
Canada’s OOH marketplace continued its upwards trajectory into fall
The rapid expansion of economic activity and increased mobility fueled the growth of OOH media.
COMMB’s new president had a whirlwind first year
Amanda Dorenberg has spent a year taking the OOH organization from COMMB 1.0 to COMMB 2.0.
COMMB introduces audio OOH measurement
Working with Stingray, the bureau will be able to quantify the value of contextual ads in retail environments.
ICYMI: DAC Group lands Fitlight
Plus, Pattison Media launches a self-serve platform, BuzzBuzzHome is acquired by Zonda and COMMB launches a virtual event series.
COMMB supports new products with new hires
The organization bolsters its team as it prepares to release new research and platforms for OOH.
Flexibility will be key to recovery of OOH spending
Integrated approaches, pivoting on campaigns and getting in on the programmatic wave will be needed to reinvigorate growth.
October travel declines affect OOH reach nationwide
After a summer of slow progress back towards normal, COMMB’s latest report shows an October relapse. But data provides a way through.
Exit interview: Rosanne Caron
Caron, who will retire at the end of this year, reflects on just how sophisticated the industry has become.
Amanda Dorenberg to take the reins at COMMB
Current president Rosanne Caron will retire at the end of 2020.
Amanda Dorenberg on transparency, partnership and the challenge of data
The career disruptor is the second subject for our annual Wish List, and she lets us in on what the data tells her and what she wishes others also knew.
