Articles Tagged ‘Amanda Dorenberg’

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COMMB introduces audio OOH measurement

Working with Stingray, the bureau will be able to quantify the value of contextual ads in retail environments.

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COMMB supports new products with new hires

The organization bolsters its team as it prepares to release new research and platforms for OOH.

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Flexibility will be key to recovery of OOH spending

Integrated approaches, pivoting on campaigns and getting in on the programmatic wave will be needed to reinvigorate growth.

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October travel declines affect OOH reach nationwide

After a summer of slow progress back towards normal, COMMB’s latest report shows an October relapse. But data provides a way through.

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Exit interview: Rosanne Caron

Caron, who will retire at the end of this year, reflects on just how sophisticated the industry has become.

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Amanda Dorenberg to take the reins at COMMB

Current president Rosanne Caron will retire at the end of 2020.

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Amanda Dorenberg on transparency, partnership and the challenge of data

The career disruptor is the second subject for our annual Wish List, and she lets us in on what the data tells her and what she wishes others also knew.

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Campari mixes it up with FrontRunner ad tech

For a Grand Marnier campaign, the brand created a virtual reality experience for the ears, turning the volume up on building cocktails.

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FrontRunner brings Amanda Dorenberg into the c-suite

Reporting to COO Janet Weiss, Dorenberg plans to onboard data top develop analytics platform.

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Outfront sets up at Yonge-Dundas

As the OOH company looks to expand on the digital front, it’s incorporating with more community groups.

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Dynamic Outdoor brings new tech and faces to major markets

The out-of-home company has added new formats in Toronto, Edmonton and Calgary, focusing on key suburban commuter corridors.

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Dynamic taps suburbs for newest billboards

The out-of-home advertising company says its goal is to spread out its advertisements and not focus as much on busy highways like the Gardiner.

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Dynamic Outdoor bolsters team ahead of launches

The OOH company has hired Amanda Dorenberg as VP of marketing and technology.