Articles Tagged ‘Amanda Dorenberg’

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COMMB appoints a new head of data science

Farrokh Mansouri takes on responsibility for developing data-driven OOH measurement approaches.

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Canada’s OOH marketplace continued its upwards trajectory into fall

The rapid expansion of economic activity and increased mobility fueled the growth of OOH media.

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COMMB’s new president had a whirlwind first year

Amanda Dorenberg has spent a year taking the OOH organization from COMMB 1.0 to COMMB 2.0.

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COMMB introduces audio OOH measurement

Working with Stingray, the bureau will be able to quantify the value of contextual ads in retail environments.

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COMMB supports new products with new hires

The organization bolsters its team as it prepares to release new research and platforms for OOH.

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Flexibility will be key to recovery of OOH spending

Integrated approaches, pivoting on campaigns and getting in on the programmatic wave will be needed to reinvigorate growth.

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October travel declines affect OOH reach nationwide

After a summer of slow progress back towards normal, COMMB’s latest report shows an October relapse. But data provides a way through.

Rosanne Caron

Exit interview: Rosanne Caron

Caron, who will retire at the end of this year, reflects on just how sophisticated the industry has become.

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Amanda Dorenberg to take the reins at COMMB

Current president Rosanne Caron will retire at the end of 2020.

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Amanda Dorenberg on transparency, partnership and the challenge of data

The career disruptor is the second subject for our annual Wish List, and she lets us in on what the data tells her and what she wishes others also knew.

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Campari mixes it up with FrontRunner ad tech

For a Grand Marnier campaign, the brand created a virtual reality experience for the ears, turning the volume up on building cocktails.

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FrontRunner brings Amanda Dorenberg into the c-suite

Reporting to COO Janet Weiss, Dorenberg plans to onboard data top develop analytics platform.

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Outfront sets up at Yonge-Dundas

As the OOH company looks to expand on the digital front, it’s incorporating with more community groups.