Articles Tagged ‘Astral’
Spotted! The Amazing Race Canada’s OOH experience
Decked-out transit shelters and digital screens over the Gardiner invite fans to be part of the action.
Bell Media Mix adds two group managers
Sebastien Joncas (pictured) and Steve Muscat step into the new roles effective immediately, as the ad sales division of the media company looks to grow across Canada.
Fall TV: The next big thing in specialty
The expected hits and momentum-builders for the new specialty TV viewing season.
BCE announces next steps following approval of Astral takeover
Bell Media will add eight Astral pay and specialty TV services to its roster, including HBO Canada and Canal Vie, as well as 77 radio stations like NRJ and Virgin Radio.
Bell battles with CRTC over TSN 690 proposal
The fate of the English-language sports talk radio station figured large as the CRTC opened a hearing into the $3.38 billion takeover of Astral Media.
TMN GO launches multi-platform campaign
The kick-off campaign for the digital service is aimed at retaining existing customers.
Spotted! Tristan fashions a carousel show
The retailer has dressed up mannequins and is holding impromptu fashion shows in Montreal’s Trudeau airport to promote its line of business suits.
BCE responds to transaction interveners
George Cope called out the opposition to the company’s acquisition of Astral Media as the first round of CRTC hearings closed Friday.
Sunni Boot presents at CRTC Bell/Astral hearings
The ZenithOptimedia CEO said the deal should go through, and Quebecor’s CEO argued against the takeover on day two of the CRTC hearings.
Ad-Dispatch curates augmented reality
A new app, iRiS, was created by the tech company to provide consumers with a directory of AR executions that they can interact with.
V rebrands to broaden appeal
The Quebec channel, part of V Interactions, is sporting a new look with the goal of reaching more female viewers across a broader age range.
Scotiabank sets the scene with NFC
The bank has partnered with Astral to kick off Canada’s first wide-scale marketing campaign based on near field communication technology.
The top 10 Canadian TV shows on social media
Newly launched social TV ratings company Seevibes, which is working with Astral and TVA Group, shares the top 10 Canadian TV shows by Facebook and Twitter mentions.
Dairy Farmers target gym-goers
Giant-sized headphones with QR codes were used to communicate the benefits of chocolate milk in DFC’s recent OOH execution.
Best New Product Awards tap into NFC
The CPG awards program is the first in market to use Newad and Astral OOH’s Near Field Communication (NFC) tech.
