Articles Tagged ‘CBC’
CBC tells CRTC it’s ‘simple’ to distinguish between news and ads
Day two of the hearings began to wade into recent discussions about the pubcaster’s paid content.
CBC outlines ‘balancing act’ of linear and digital to CRTC
The public broadcaster is requesting its license be renewed for five years with less regulatory scrutiny of its digital content.
The buyer’s perspective on CBC’s branded content arm
Tandem has drawn opposition from staff and advocacy group, but will those concerns reach advertisers?
Most-read MiC: Media owners’ year of uncertainty
The CBC features prominently among our most-read stories about publishers, broadcasters and their challenging year.
People Moves: Doane named CBC Indigenous advisor
Plus, Matthew Logue and Matthew Klar announce what’s next after leaving MKTG Canada.
People Moves: CBC, Quebecor and more
A sports and sponsorship veteran is returning to the CBC, while a new position has been created at TLN.
ICYMI: Wavemaker recognized for workplace culture
Plus, COMMB gets a new member and CBC’s new show tackles “humour resources.”
Gave Lindo to lead TikTok’s Canadian content strategy
The former CBC exec will lead the platform’s strategy and operations in Canada.
ICYMI: Shareholder shakeup at MediaCentral
Plus, Signal Hill gets ready for more podcast insights, and CBC expands its political coverage.
ICYMI: CBC’s new comedy gets deep on identity
Plus, a Toronto Star cartoon prompts calls for an apology, and RECMA releases a new ranking.
ICYMI: White Ops to change its name
Plus, Hayley Elsaesser has paired with News Media Canada, and CBC has paused Battle of the Blades temporarily.
CBC presses pause on Tandem to review service
Unionized CBC staffers expressed concerns about the branded content unit’s impact on the broadcaster’s reputation.
CBC eliminates 130 positions
EVP Barb Williams says COVID-19 “doesn’t change” that the pubcaster was already facing a shortfall due to advertising declines.
Canada’s four big broadcasters get behind HireBIPOC initiative
Network execs say this could be a step toward ensuring more diversity onscreen – which is also a win for brands.
CBC appoints new regional managing directors
The two positions will focus on the creation and development of programming for local TV and radio.
