Articles Tagged ‘comScore’
ComScore, Retrak finalize union
The new body will give marketers a single source for measuring large volumes of activity across platforms.
Show and tell: media measurement in flux
PHD’s Rob Young charts out the changes taking place in the measurement space and how they allow us to measure consumer activity on media differently.
How media was consumed in 2015: report
Mobile and internet ad revenue is underdeveloped and 40% of internet time remains buried according to IAB Canada’s 2015 Canadian Media Usage Trends Report.
Mobile engagement passes desktop
According to the latest numbers from ComScore, mobile engagement has beaten desktop for the first time on record.
ComScore to acquire Rentrak
The combined company aims to introduce a more expanded and precise measurement system.
ComScore expands viewability offering
The measurement company and partner Addictive Mobility have expanded what they report as part of a push to increase transparency around mobile campaigns.
Mobile-only audiences on the rise: report
Canadians are most likely to do their banking online while Americans consume more weather and health on mobile, according to a recent comScore report.
ComScore’s Industry Trust launches in Canada
The program is designed to allow more transparency between programmatic buyers and sellers, and is live in Canada starting May 1.
Canadian mobile subscribers post record video viewing
According to comScore’s 2015 Canada Digital Future in Focus, there has been a 76% jump in the amount of people watching mobile video nearly every day.
BCON wrap: seven lessons on branded content
From how to work with The Onion to how to get your content shared, here are a few key takeaways from yesterday’s event.
On the MiC: ComScore’s co-founder on video metrics
Gian Fulgoni on the impact mobile and viewability are having on branded content, and the power of sharing, ahead of his metrics keynote at BCON Expo.
NABS honours Brent Lowe-Bernie
The comScore president was awarded with the Paul Mulvihill/NABS Heart Award.
ComScore and Kantar partner on cross-media measurement
Details on the deal, which comes on the heels of Kantar parent company WPP’s announcement that it will acquire a substantial stake in the measurement company.
OOH drives mobile action: study
The comScore data finds mobile users who view OOH are taking actions like looking up store locations.
Apps reign on tablet and smartphones: comScore
Canadians are spending six times the amount of hours on apps than browsers across tablets and smartphones, according to the measurement co.
