Articles Tagged ‘COVID-19’
As women’s lifestyle traffic surges, Fuel Digital Media wins Elle.Fr
The Montreal-based rep house will represent the site’s inventory in French Canada, where users are flocking online for information and escapism.
Why one media startup expanded to online newspapers
New player BriefBid wants to offer marketers more solutions based on algorithmic data.
TheScore sees rev drop in Q2, still bracing for COVID impact in Q3
While COVID-19 will undoubtedly affect the company’s next quarterly earnings, it has not yet laid off any personnel.
What will Canadians do (and not do) once restrictions lift?
Also, according to Mindshare’s research, Canadians aren’t too concerned about their children consuming too much media during lockdown.
How can networks cope with no new content?
Broadcast heads discuss how they’re mapping out their schedules during lockdown, and what discussions look like with the CMF and CRTC.
Taking the reins in a time of crisis
Just as Canada was locking down, Carat’s Alexandra Panousis was settling into the corner (home) office. How does an agency leader establish trust from a distance – and during turbulence?
As viewership rises and ads go down, broadcasters talk experimentation
Broadcast heads discuss the implications of frozen production pipelines and schedule overhauls in a climate where ad revenue has slowed to a trickle but viewership is spiking.
Chameleon Digital Media launches new DSP integration product
Despite OOH traffic being down, the company says now is more crucial than ever to start integrating traffic data.
Four place-based media cos partner for residential advertising
Adapt Media, IHN, Captivate and MaxTV will combine their respective expertise for the length of the pandemic – but are also looking toward the future.
Who’s pulled flyers, and for how long?
Some brands will say good-bye to flyers permanently.
Why Daily Hive is freeing up $1 million in social ads
The company is hoping to help bring longevity to local advertisers by giving away inventory.
IAB report finds 13% of online campaigns cancelled all together
Three-quarters of respondents expect digital activity could resume to previous levels in the second half of the year.
Virtual roundtable: Brand leadership and investment through crisis
Dentsu’s Hisham Ghostine, Smith School’s Kenneth Wong and Level5 Strategy’s David Kincaid discuss the risks and rewards of spending through a recession – and how to do it right.
Decoding the do’s and don’ts of digital during a pandemic
Havas’ Fil Lourenco and Mindshare’s Pat Cortes share what they’ve observed about online buying so far and, for brands who have paused, how to ease back in.
Where circulation is down for OOH, and where it’s flat or rising
While a highway billboard might not get the same traffic as before, there’s good news for those targeting residential and elevator networks.
