Articles Tagged ‘COVID-19’
How Canadians’ emotions translate to advertising
Horizon Media’s new research shows how brands can match their advertising plans to Canadians’ changing emotions.
What’s in store for programmatic?
While some categories initially saw spikes or slow-downs in programmatic spending, things have since evened out.
TV viewership on lockdown: continued
While news spiked during the second week of lockdown measures, scripted is now making a comeback.
Digital media consumption surged, but is now slowing
Comscore’s data shows that the news category’s rise is slowing, but dating sites, food sites and pet sites are soaring.
Isolation podcast trends: There’s more than meets the ear
There are fewer downloads and listeners, but this doesn’t tell the whole story.
Spotted! The (space between) the media is a message
The Geneva Centre for Autism used more than just the transit boards to get its message across.
Publicis announces Q1 results, cost-cutting measures
Strong performance in North America comes as the holding company implements a plan to cut $762.5 million.
How Postmedia is lending a hand to local advertisers
SVP Adrian Faull shares details behind the company’s new business directory program and how the local sales relationship differs from a national level.
What does the ‘new reality’ look like for OOH?
The industry has undoubtedly been disrupted by COVID-19, but Kinetic says many campaigns are going ahead – and there are good reasons why.
What will drive a return to society?
Throughout the pandemic, media companies have urged brands to continue advertising. But are the same KPIs still on the table?
Only one-fifth of Canadians want brands to stop advertising entirely
A study by Corus also found that Canadians, while overwhelmed by information, are looking for reflections of “normal life” in their media.
Will radio audiences stick around after the crisis?
Plus, even as audiences surge, lack of ad support continues to be an issue.
CRTC postpones CBC hearing
All timelines on CRTC files are being reviewed, according to a CRTC spokesperson.
Letter to the editor: As leaders, let’s stay positive and weather the storm together
Amidst a period of grave uncertainty, CMDC president Shannon Lewis offers a message of resilience to the next generation of the media industry.
IAB Canada, digital publishers lend a hand to NGOs
With many brands pausing media spend and media companies looking to fill inventory, the IAB has brought all of the parties together.
