Articles Tagged ‘COVID-19’
Postmedia issued temporary waiver on interest payments
The company is trying to get ahead of the game by waiving an interest payment on its debt, initially due April 30.
Inside Metroland’s sales program to help local businesses
The Torstar operation is expanding a popular program that allows people to buy pre-emptive vouchers through their local papers.
Blog: Making sense of radical circumstances
UM’s Richard Fofana argues that while COVID-19 is like nothing brands have ever seen before, when it comes to adaptation, some principles are timeless.
Torstar eliminates 85 positions
The cuts come a week after CEO John Boynton implored brands to stop blacklisting pages with COVID-19-related content.
How iHeartRadio is tuning into a new strategy
Between celebrity storytime and curated positivity playlists, Rob Farina says it’s accelerated the brand’s ability to grow its footprint.
Mary Brown’s paywall initiative is actually a last-minute media pivot
Marketing VP Jeff Barlow on where the spend was supposed to go originally, and why ROI is the last thing on his mind.
With big events out, where does that leave sponsorship strategies?
From Pride, festivals and sports, there’s suddenly less on the table for activation. Two sponsorship experts share why they see the glass as half-full.
Breaking down ad demand and CPMs in our new reality
Some mediums still show high demand for ad space, and not all categories are dramatically decreasing spend.
Digital consumption is growing more in some categories than others
Online traffic continues to grow, but some categories are slowing on growth, according to Comscore.
Radio audiences are buoyant, and so are sales
Beyond news, Canadians are looking to escape through rock and country music – and advertisers are responding in kind.
TV viewership on lockdown (so far)
A dive into Numeris data so far shows that Canadians are looking more toward news, but certain scripted programs are providing much-needed comfort.
Amidst isolation, whose media habits are changing most?
Boomers are watching more linear TV, but a different group is leading the way across categories like SVOD and music streaming.
Federal government steps in for broadcasters
As the industry faces an overall decline in ad revenue and complications related to production, a new measure will represent $30 million in savings across 107 broadcasters.
Ad recession imminent, but CPG could stay strong: report
As short-term consumer behaviours could turn into more permanent ones, consumer goods could weather the storm better than other categories.
Are Canadians entering a state of news fatigue?
Mindshare’s Sarah Thompson on why the agency is seeing a quest for good news among advertisers.
