Articles Tagged ‘COVID-19’
Postmedia’s revenue still down more than 25%
Print advertising revenue was the most impacted, but circulation and digital were down as well.
Publicis Groupe slows its declines in Q3
The holding company is confident about its resilience, thanks to capturing business from client shifts to digital media, ecommerce and DTC.
Streaming is set to become even more dominant: report
Intelligence firm eMarketer added an extra half-million digital video viewers in Canada to this year’s estimates.
Cineplex responds to temporary cinema closures in Ontario
CEO Ellis Jacob says there has been no evidence of COVID-19 spread at its theatres.
Categories slowly return to radio; hotels and furniture show promise
Data from NLogic shows that rebounds haven’t been as clear-cut as on TV.
New study reveals Canadians like digital for deals, TV for influence
New research from IMI shows that as ecommerce increases, new expectations are emerging around ads.
Which categories invested most in TV during lockdown?
The retail category looks a lot different than it used to.
Has the pandemic made older Canadians more tech-savvy?
More are engaging in social media, as well as ecommerce, which is predicted to take in $59 billion in ad spend this year.
COVID slowed Canada’s podcasting growth slightly: study
While the market remains strong, there are some gaps in Canada, such as for Francophone listeners.
The saving grace of 2020 ad spend? Ecommerce platforms
Tens of billions will go toward ads on Amazon and Alibaba next year as advertisers focus more on bottom-funnel metrics.
Mobile users are opening their apps and sharing location data more often
Good news for media platforms – users are opening apps more frequently and they’re more willing to share.
The biggest difference between pre-COVID radio listening and now
Is the morning drive show a thing of the past?
Retail, restobar and recreational traffic on the rise: Report
Despite more travel to parks and nearby towns, transit and workplace activity is still way down.
How Bell used its digital prowess to keep TIFF running smoothly
Without the Lightbox at the centre of the action, the telco created ads to promote its digital prowess.
Specialty rocked summer TV this year: report
New data from NLogic shows that the biggest difference that sports and specialty has made is a push to more live viewing.
