Articles Tagged ‘COVID-19’
Why Stingray is giving away $15 million in local advertising
SVP of revenue Scott Broderick says its advertising program comes with no strings attached and is a gesture of good faith to help advertisers in the long run.
Print ad revenue down 16.5% at Postmedia
The company could benefit from the Federal Government’s wage subsidy for up to $15 million.
Why Quebecor sped up its music streamer launch during COVID
The company doesn’t see ads in the streamer’s future anytime soon, but is hoping its local-focused offering will attract paid subscribers.
Print ad revenue for Daily Brands drops 45% at Torstar
Revenues took a pounding across every segment, although digital subscribers were boosted.
Inside TD’s homebound sponsorship play
Big in-person events are out. Here’s how TD’s evaluating sponsorships going forward.
TV viewing in lockdown: What to do about weekends?
Viewers aren’t going out on Saturday nights anymore – how can brands capitalize?
Amazon posts mixed results for Q1, but are ads a bright spot?
The company will put its second-quarter profits into new processes to ensure safer facilities.
TV viewing in lockdown: Turning a corner
As Canadians settle more into their at-home routine, the numbers show they’re craving some laughs and cheers.
Late March saw Twitter ad rev fall 27% year-over-year
Users surged for the platform, but the income generated by ads ran almost inverse to this lift.
How buyers are adjusting budgets and priorities
A study by BriefBid shows that with COVID-19 decimating some clients’ budgets, vendor pricing and transparency have become bigger concerns for buyers.
Facebook posts Q1 results, gives early peek at Q2
Revenues for April are relatively unchanged, indicating that flat might be the new up for the pandemic.
New Globe vertical focuses on coping with quarantine
Project Zero Canada will include COVID information, as well as lifestyle, finance, parenting and more.
Scott Stewart on adjusting to a new role in a lockdown
Scott Stewart on the shift toward empathy, being multi-disciplinary and finding balance.
Organic revenue down at WPP due to COVID-19
The holding company’s Q1 results also show how its pivoting for new client needs.
How gaming trends are evolving through the pandemic
From Animal Crossing to crosswords, how are Canadians engaging with games – and how can brands get involved?
