Articles Tagged ‘Dentsu’
Dentsu prepares to restructure after a tough Q4
Organic growth was down 11.6%, but plans for permanent cost reductions and a simplified structure are now underway.
How brands are making the most of the Super Bowl
Some brands are opting out, with others opting in for the first time. How are they all standing apart?
Dentsu and Stingray sign global music partnership
The partnership covers digital audio, TV and music events, giving brands access to a global platform.
Dentsu’s declines remain in double digits
The holding co is in the midst of a comprehensive review of its brands, as well as office space, shared services and more.
People Moves: The Globe and Mail, Dentsu and more
Plus, new SVP of business solutions Carmen Hunt was onboarded virtually at indie agency Horizon.
Sportsnet, Loblaw’s spread halftime cheer
Raps superstar Serge Ibaka will host a special dinner in lieu of commercials on the big Christmas Day game.
Dentsu dials back global ad spend forecast, but Canada still strong
The biggest drivers in Canada’s better outlook have been OOH and radio, both of which are growing more than expected.
Canadian ad spend growth outpacing global average: Dentsu
Chief commercial officer Hisham Ghostine says while things are looking up for the country’s ad spend, platforms need to stay current.
Which agencies made the most acquisitions this year?
A normally low-key agency group made the biggest single acquisition of the year.
Dentsu Aegis Network wins global assignment for Intel
OMD previously held the account for 10 years.
Canada’s ad spend to see modest gains: study
Dentsu predicts increasing growth in 2018 and 2019 after a flat year of media spend.
Gadoua leans heavily on TV in new awareness campaign
The Quebec bread brand paired with Groupe V for activations on its linear and digital properties.
Why D’Italiano brought the tenors back
The bread brand is diving into experiential after a year of experimenting with its media spend.
Why D’Italiano is singing a more digital tune
The bread brand has launched a live stream operatic ad, the latest in a series of promotions since becoming more digitally focused last fall.
