Articles Tagged ‘Maxus Canada’
Clients fly in to new Billy Bishop expansion
OOH advertising was front-of-mind when designing the airport’s new underground tunnel, says Ports Toronto CEO Geoffrey Wilson.
Upfronts 2015: ABC stacks its mid-season
Carolyn Froude, director at Maxus Canada, on ABC’s new slate, including reimagined versions of The Muppets and Uncle Buck.
Maxus picks up Valeant Pharmaceuticals
The agency is handling media planning and buying for the company’s fleet of products, which includes Cold-FX, Swiss Herbal and Bausch + Lomb.
Bell Media Mix’s five-second ad play
The media co has launched a new cross-platform ad product, signing Universal Pictures and Fifty Shades of Grey on as its first client.
2015 will be the year of collaboration: Stewart
Joint ventures, partnerships, collaborations, whatever you call them, the president of Maxus Canada says they will be ruling the next 12 months.
Maxus Canada adds new managing director
Scott Stewart (no relation to president Ann Stewart) is joining the team to head up the BMO business.
MLSE reworks its search strategy
How Maxus worked with the sports company to increase ticket revenue through targeted search rather than focusing on creative.
M2 names new VP, client business partner
Robin LeGassicke joins the IPG Mediabrands agency from Maxus Canada.
Mid-season TV check-up
Media pundits weigh-in on the new shows coming this winter, and a look back on the hits and misses of the season so far.
Maxus Canada names Kerry Mitchell growth driver
The former VP of Rogers Media will step into the newly created role at the GroupM agency immediately and be responsible for broadening its Canadian client base.
Ironside and Welcome to the Family get cancelled: Fall TV
Elsewhere, Brooklyn Nine-Nine, The Crazy Ones, Mom and The Millers have all received full season orders.
Fall TV: Primetime battlegrounds 2013
With the battle lines drawn, a panel of media industry experts predicts the winners and losers for the upcoming season.
Maxus Canada wins MLSE
The agency has inked a deal with the company that reps teams like the Toronto Maple Leafs, Toronto Raptors and the Toronto FC.
Scotties shows off its style
The facial tissue brand has launched a new print-only campaign with designer Dee Dee Taylor Eustace.
NHL’s brand image tarnished, not ruined: pundits
Maxus Canada’s Ann Stewart and Mindshare’s Lina Alles weigh in on ways the league can lure fans and advertisers back to the game.
