Articles Tagged ‘Media Experts’
Media Experts makes its picks for mid-season hits
The IPG agency looks to The Launch, a nameless show and the Olympics as big winners.
Buyers on board with YouTube monetization changes
Google concedes bigger does not always equal better in changing its quality controls and how it highlights content.
Penny Stevens to ‘semi-retire’ from Media Experts
EVP Robert Jenkyn will take over as president in 2018.
DAZN’s broadcaster deal changes the game
The sports streamer no longer holds exclusive rights to NFL Sunday Ticket, and experts weigh in on whether Canada will ever have a true ‘Netflix for sports.’
Jameson brings its live music efforts to Facebook
While music is familiar territory for the whiskey brand, it’s giving live streaming a try to increase engagement within the 25-to-34 demographic.
The Bachelor Canada announces first sponsors
Three brands will sponsor the new season of the female-targeted reality show, which has moved to W from City.
Summer TV check-in: What’s got buyers talking?
Buyers discuss what worked, what didn’t, and whether broadcasters can get by on reality-heavy summer slates.
How two Young Lions used digital media to get millennials talking politics
Jessica Burnie and Elizabeth McPhedran harnessed chatbot technology to take a campaign from awareness to action.
Upfronts 2017: Sizzle and superheroes at CW
Jennifer Bidwell, managing director, television systems at Media Experts, on the final schedule of the week.
Upfronts 2017: Fox shakes up ad formats, adds Marvel drama
Jennifer Bidwell from Media Experts has a mixed report on the network’s three new fall shows.
Buyers talk: All I want for the upfronts is…
With presentations starting today, buyers talk about what they’d like to see in terms of content, what risks will pay off and how linear TV can compete with – or finally make friends with – digital.
Canadian Young Lions winners announced
A total of 10 Canadian media and creative employees, as well as marketers, will travel to Cannes in June to compete among the top from around the globe.
MiC Roundtable: Keeping up with clients
In the first of a series of roundtable discussions, MiC invited six mid-level media agency staffers to dive into the issues impacting day-to-day life in the industry.
Rogers squeezes in a new TV ad unit
The new “fade to black” ad unit will allow advertisers to sneak in bite-sized messages in a way that Rogers says is “PVR proof.”
Snapchat part of Jameson’s plan to make a St. Patrick’s Day splash
The whisky brand has launched filters that give consumers another option if they forgot to wear green as part of this year’s holiday-focused campaign.
