Articles Tagged ‘MediaCom’
How to reach Canada’s eight million college football fans
With a surprisingly large audience, buyers should aim for frequency, look outside the game and think about virtual placements.
Roundtable Pt. 2: Leading amid uncertainty
Our panel of industry experts talk communication and testing testing testing!
Roundtable: Rehearsing for a future you can’t predict
Agency and brand leaders discuss scenario planning amid continued uncertainty in our final roundtable for 2020.
Circle K goes to MediaCom
The global account move consolidates its NA and European USD $90 million media spend.
Nerf’s new content program is all about brotherly love (and rivalry)
A social campaign, featuring Brady and Matthew Tkachuk, highlights the fun of playing with (and competing with) your siblings.
What part can media agencies play in anti-racism?
MediaCom’s Kevin Johnson on why the issue is something media agencies can work to solve (and how).
MediaCom wins global Uber account
The tech giant made the decision to consolidate all of its media activity under one roof.
What does pitching look like amidst the Zoom boom?
From chemistry to data and how to manage talent, the pitch playbook has been completely rewritten.
MediaCom wins global Duracell account
The battery brand saw revenue increase in Q1, even as COVID-19 has impacted other parts of its parent company’s business.
MediaCom’s global CEO to step down
Stephen Allan has been with the agency since his teens, long before it was a part of WPP and GroupM.
People Moves: Innocean, GroupM and more
Kingstar promotes a media director, while specialty network Sport-Média adds a new national account manager.
ICYMI: Hasbro assigns MediaCom, CBC brings on Lady Dicks
Plus, BNN Bloomberg business series Sidelines returns and Outfront celebrates one year of programmatic action.
People Moves: Curate Mobile, MediaCom and more
Plus, Starcom adds talent to the Kellogg’s account.
People Moves: MediaCom, Integral Ad Science and more
Plus, one of Toronto’s e-sports franchises has upped its management.
eBay picks a new global AOR
MediaCom Canada’s new account will complement its existing relationship with Kijiji.
