Articles Tagged ‘MediaCom’

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AToMiC Awards 2017 jury revealed

Check out the industry folks who will determine the best collaboration work in advertising, media and tech.

brianGleason

GroupM integrates data offering with new platform launch

The media investment group has announced the global launch of [m]PLATFORM.

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MediaCom Canada gets sporty

As media and sports reach a “convergence,” the agency has launched a Canada-specific sports division to create sponsorship opportunities.

darrenHardeman

Darren Hardeman joins MediaCom

The former VP of digital for Initiative has made the move to the GroupM agency.

Karine Courtemache

Karine Courtemanche new chair at COMB

The Touche! president has taken over the OOH industry board’s chairperson-ship from Dave Petryna.

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Cannes 2016: Canada gets six media shortlist noms

The country gets 20 more nods today across four categories including Creative Effectiveness, Creative Data and Cyber. (Updated with correction.)

axelDumont

GroupM puts a stake down in Quebec market

Axel Dumont, president of GroupM Quebec, on his first months in a market he says is filled with missed opportunities.

Erin and Jordan

Erin Rahn, Jordan Brooks back at Cadreon

Both have rejoined IPG’s ad tech unit in newly created roles.

tvShutterstock

Are you using TV to its full potential?

Thinktv and MediaCom Canada’s Business Science division have partnered on a study to discover the correlation between TV and business growth.

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GroupM wants more from Canadian publishers

In keeping with advertiser demands for more transparency, the agency is bringing a 100% viewability standard to the market.

rogers 4K

Rogers, Bell Media court sports lovers with 4K plays

Big broadcast is revving up the premium-pixels engine in the hopes that sports fans will pony up for a better picture.

Andrea di fonza

Programmatic Guaranteed now in public beta

Google’s automatic ad product, which has been in testing mode for six months, can now be accessed by all DoubleClick subscribers.