Articles Tagged ‘MediaVest’
Mondelez picks Spark Foundry
The Publicis-owned agency won awards for its past work with Ritz.
Media In Canada’s most-read stories of 2017
From C-suite shuffles to a massive OOH acquisition, we look back at what grabbed the industry’s attention most this year.
How Go RVing Canada made its way onto the Food Network
Details on the RV organization’s sponsorship of Chuck & Danny’s Road Trip.
Not to be Missed: Defy Media’s expansion
Plus: Stingray’s IPO, Vox Media’s acquisition of ReCode, and other news that might have flown under your radar this week.
Working group required for set-top box measurement: CRTC
When the group is required to file answers by, and who wants to be involved, following the regulator’s announcement.
GO Transit officially launches Wi-Fi network
IMA Outdoor’s CEO on the 36 stations that are now wired for internet, and the new campaign launching Monday.
Game over for Super Bowl simsub: media reaction to CRTC decision
The regulator announced the change, which comes into effect in 2017, as part of a series of Let’s Talk decisions this morning.
Videology taps former MediaVest COO as newest hire
Tim Castree has joined the company as its managing director for North America.
Mondelez makes formal video commitment with Google
The new pact focuses on online video, with Mondelez committing to shift 10% of its spend to the platform by the end of 2014.
Mondelez partners with TubeMogul
Online video campaigns launched via the new Mondelez and TubeMogul partnership will be piloted in Canada and the US.
BelVita starts well with V
As part of a year-long national campaign, the Mondelez-owned brand is partnering with the Quebec TV station.
Capital One ends the pain
The credit card company is focusing on Promoted Tweets for the first time in its new campaign for the Aspire Travel World Mastercard.
Dentyne launches Rush
The Mondelez Canada brand has kicked off its new line with a millennial-targeting TV spot set in a ping pong bar.
What the Omnicom-Publicis merger could mean for Canada: report
The RECMA Overall Activity Rankings shed light on which agencies held the largest market share last year; and DDB’s Frank Palmer weighs in on the merger.
Crystal Light celebrates the weird
The beverage mix brand is leveraging Vine to create personalized commercials for consumers.
