Articles Tagged ‘Michael Beckerman’

Screen Shot 2021-03-31 at 10.16.53 AM

Torstar acquires rights for Cineplex Magazine

The publisher adds the entertainment publication to its recent list of strategic print acquisitions.

irene_gentle

Torstar promotes Irene Gentle into strategic media role

Anne Marie Owens, former editor-in-chief of the National Post, succeeds Gentle as editor of the Toronto Star.

Casino,Online.,Gambling,Chips,,,Cards,And,Dice,On,Laptop

Torstar is eyeing online betting

The expected opening of the online gaming market may carry media and sponsorship opportunities to support the company’s mission.

Toronto Star

Onlia adds custom content to its mix with Torstar partnership

The digital insurance brand hopes a series of cross-platform content plays will add thought leadership to an awareness-focused strategy.

pexels-suzy-hazelwood-3886870

Canadians’ trust in news could herald a boost in spend

Spending in newspapers is expected to be stable, but digital spending around news content could increase.

MB headshot

Michael Beckerman’s mission to be a better partner

“Brand awareness, to me, is marketing’s fool’s gold,” says Torstar’s new chief client officer, who wants to put away the rate cards and focus on serious new questions.

MB headshot

Michael Beckerman lands at Torstar

The former MKTG CEO has a long history with new co-owner Jordan Bitove thanks to their decades in sports industries.

maxime-bhm-icyZmdkCGZ0-unsplash

With big events out, where does that leave sponsorship strategies?

From Pride, festivals and sports, there’s suddenly less on the table for activation. Two sponsorship experts share why they see the glass as half-full.