Articles Tagged ‘Michael Beckerman’

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Michael Beckerman’s mission to be a better partner

“Brand awareness, to me, is marketing’s fool’s gold,” says Torstar’s new chief client officer, who wants to put away the rate cards and focus on serious new questions.

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Michael Beckerman lands at Torstar

The former MKTG CEO has a long history with new co-owner Jordan Bitove thanks to their decades in sports industries.

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With big events out, where does that leave sponsorship strategies?

From Pride, festivals and sports, there’s suddenly less on the table for activation. Two sponsorship experts share why they see the glass as half-full.